Marcom Manager

1 week ago

Putrajaya, Malaysia Agensi Pekerjaan DLS Consultancy Sdn Bhd Full time

As the Marcom Manager, you will be responsible for overseeing all aspects of marketing communications for the Group of Companies, with a primary focus on education businesses and other ventures operating at the University.

This role entails both strategic planning and hands-on execution to ensure effective communication strategies that align with business objectives.

Key Responsibilities:

Strategic Planning:

  • Develop comprehensive marketing communication strategies to promote the Group of Companies' brands and offerings.
  • Collaborate with senior management to align communication strategies with business goals and objectives.
  • Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
  • Set clear objectives and key performance indicators (KPIs) to measure the success of marketing communication initiatives.

Creative Development:

  • Oversee the development of creative assets, including advertising campaigns, branding materials, digital content, and promotional materials.
  • Ensure consistency and adherence to brand guidelines across all marketing communication channels.
  • Work closely with internal teams or external agencies to conceptualize and produce engaging content that resonates with the target audience.

Media Planning and Management:

  • Develop media plans to maximize reach and impact across various channels, including traditional media, digital platforms, and social media.
  • Negotiate and manage relationships with media partners, vendors, and agencies to optimize media buying and placement.
  • Monitor and analyze media performance metrics to optimize campaign effectiveness and ROI.

Digital Marketing and Social Media Management:

  • Manage social media channels and develop content calendars to drive engagement, increase followership, and enhance brand visibility.
  • Stay abreast of digital marketing trends and best practices to identify new opportunities for growth and innovation.
  • Manage and ensure all initiatives, and achievements are showcased effectively across all social media platforms, digital media channels, and other conservative channels. ('Shoutout', epublicity and ePR).
  • Develop content calendars, monitor engagement metrics, and implement strategies to optimize reach and impact on social and digital platforms.

Event Management:

  • Plan and execute events, workshops, seminars, and other promotional activities to enhance brand awareness and customer engagement.
  • Coordinate logistics, manage budgets, and liaise with vendors, sponsors, and internal stakeholders to ensure successful event execution.
  • Evaluate the effectiveness of events and make recommendations for future improvements.

Stakeholder Engagement:

  • Build and maintain relationships with internal stakeholders, including senior management, department heads, and staff, to ensure alignment and support for marketing communication initiatives.
  • Collaborate with external stakeholders, such as industry partners, alumni associations, and community organizations, to leverage mutual opportunities for collaboration and promotion.

Convocation Management:

  • Develop and execute marketing communication strategies to promote convocation ceremonies, including creating promotional materials such as invitations, posters, and social media content.
  • Coordinate publicity efforts to generate awareness and excitement for convocation events among graduates, families, and the wider community.
  • Liaise with media outlets to secure coverage and highlight the achievements of graduates and notable speakers attending the ceremony.

University/College/School Open Days:

  • Create engaging promotional campaigns to attract prospective students and their families to open day events, utilizing a mix of digital and traditional marketing channels.
  • Develop informational materials, such as brochures, videos, and website content, to showcase academic programs, campus facilities, and student services.
  • Organize publicity stunts, contests, or special promotions to increase attendance and participation at open day events.

Campus Day Events:

  • Work with student ambassadors and influencers to amplify campus day messaging and generate excitement among the student body.
  • Coordinate press releases and media coverage to highlight campus day activities and showcase the vibrancy of campus life.

Alumni Relations and Engagement:

  • Develop PR initiatives to engage alumni and foster a sense of pride and loyalty towards the institution, such as alumni spotlight features, success stories, and reunion events.
  • Cultivate relationships with alumni influencers and industry leaders to enhance the institution's reputation and credibility.
  • Coordinate alumnifocused publicity campaigns to celebrate achievements, milestones, and contributions of graduates to their communities and professions.

Community Outreach and Partnerships:

  • Create promotional materials and campaigns to prom

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