Chief Growth Officer Digital Marketing Provider

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia ADI Group Asia Full time

As the Chief Growth Officer, you will be in charge of boosting the growth and success of our film and sport mobile applications.

You'll team up with different departments, like backend/frontend engineers, digital ads, marketing, Website Operations, and the Product team, to create and execute strategies that draw in and maintain users, enhance user experience, and push business growth.


Responsibilities:
  • Plan and implement a comprehensive growth strategy to meet ambitious user acquisition and revenue goals.
  • Lead diverse teams to drive growth efforts and produce measurable results.
  • Optimize user acquisition campaigns on various platforms to acquire high-quality traffic efficiently.
  • Demonstrate expertise in user acquisition techniques and traffic generation.
  • Align product strategies with market needs in international regions.
  • Identify cultural insights and user preferences to shape product and marketing strategies.
  • Convert market insights into actionable product features and enhancements.
  • Enhance user engagement and increase Average Revenue Per User (ARPU) metrics.
  • Conduct market research and user surveys to understand user needs and trends.
  • Implement A/B testing plans to enhance key product metrics.
  • Define and monitor key performance indicators (KPIs) for data-driven decisions.
  • Stay updated on industry trends and best practices in film and sport platforms.
  • Provide leadership and mentorship to the growth team.

Requirements:
  • Bachelor's degree in Business Administration, Marketing, Computer Science, or related field.
  • Experience in senior leadership roles driving growth in the digital space.
  • Understanding of website and mobile app development, user experience principles, and technical concepts.
  • Knowledge in digital marketing strategies, user acquisition, and retention.
  • Proven track record of increasing daily active users and user engagement.
  • Experience in managing advertising campaigns and acquiring quality traffic.
  • Proficiency in international traffic acquisition.
  • Ability to collaborate with teams and align strategies with market needs.
  • Strong analytical and problem-solving skills.
  • Excellent leadership, team management, communication, and presentation skills.
  • Passion for films and sports is beneficial.

Salary:
Up to RM15,000.00 per month

Benefits:
  • Flexible schedule
  • Meals provided
  • Opportunities for professional growth
  • Professional development

Schedule:
  • Monday to Friday

Ability to commute/relocate:
  • Kuala Lumpur: Reliable commute or planned relocation required

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