Assistant Manager Theme Park Marketing

1 week ago

Genting Highlands, Pahang, Malaysia Genting Malaysia Berhad Full time

Genting Malaysia Berhad


Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US.

It is one of the largest listed companies in Malaysia.


With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan.

Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.

The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today

Job Description:

  • To develop and manage all the brands within Theme Park division
  • To monitor the delivery of the brand direction and recommending areas for improvement. Scopes including developing style guides, templates and other materials.
  • Create and implement longterm communication strategy, including producing a yearly commercial calendar plan that aligns with business goals.
  • To support and process daily marketing collaterals requests such as Operations signage, notices & etc. from all TP BUs and respective stakeholders. Responsibilities not limit to review, revise, and obtain final approval to proceed with production.
  • Responsible to plan, develop, and update marketing collaterals from time to time, such as Genting SkyWorlds gate map, Skytropolis gate map, Sky VR brochure, banners, electronic direct mailings & etc. in different languages. Scopes include content development, copywriting, proofreading, and reviews until job completion.
  • To ensure delivering updated and accurate park information such as showtimes, pricing, promotions & etc. on time across all communication platforms based on daily operations
  • To plan, manage, schedule and develop content for digital screens at Theme Park premises and resorts wide
  • To plan and execute marketing assets development, for example, photo/video shootings. Scopes include concept development, sourcing for proposal through Ariba System, onpremise arrangement with related stakeholders, post production, approval & delivery.
  • To manage and provide marketing support to assigned iconic event projects, especially related to Theme Parks.
  • To develop promotional materials for Theme Park tickets pricing and promotions, maximize awareness through media ads buy, on premise awareness, and eventually drive conversions.
  • To develop and execute new product offerings based on business requirements, such as school combos, Annual Pass, VIP Tour & etc.
  • To plan, manage and monitor marketing budget.
  • To liaise with Advertising Agency to develop all related marketing creative requests.
  • To liaise with Media Agency on media ads buy planning and execution, including providing the required marketing contents.
  • To liaise with iHoliday team ensuring all Theme Parks products available online and to be sold smoothly.
  • To manage and monitor all internal printing requests and onpremise communications deliverables & updates.
  • Review and enhance GSW mobile app to deliver a better guest experience

Job Requirements:

  • Bachelor's degree in business, marketing, communications, or related field.
  • At least 810 years' Experience in marketing specifically in a Theme Park or related field
  • Preopening of Theme Park experience will be an added value.
  • Must have experience in managing a licensed IP
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in through knowledge of web analytics
  • Experience in digital marketing

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