Marketing Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia MAD Foods Full time

The Marketing Manager is responsible for developing, implementing, and managing digital marketing campaigns to promote our products/services across various digital channels.

This role requires a strategic thinker with a deep understanding of digital marketing techniques, excellent analytical skills, and a proven track record of driving results.


Responsibilities

  • Strategy Development: Develop comprehensive digital marketing strategies aligned with business goals.
  • Identify target audiences and devise digital campaigns that engage, inform, and convert prospects into customers.
  • Stay updated with industry trends and emerging digital platforms to ensure a competitive edge.
  • Content Development: Collaborate with internal teams or external agencies to create highquality, engaging content for digital channels. Ensure all content is optimized for search engines and aligns with brand guidelines.
  • Social Media Management: Manage company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms. Devel
- op social media content calendars, schedule posts, and engage with followers to build brand awareness and drive engagement.

  • Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns. Provide regular reports and insights to stakeholders, highlighting key metrics, trends, and opportunities for improvement.
  • Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources for maximum impact. Monitor spending and optimize campaigns to achieve desired outcomes within budget constraints.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience as a Digital Marketing Manager or similar role, with a track record of successful campaign management and measurable results.
  • Indepth knowledge of digital marketing techniques, tools, and best practices.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Creative thinker with a strategic mindset and a passion for staying abreast of industry trends.
  • Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.

Attributes of an Excellent Digital Marketing Manager:

  • Strategic Thinker: Ability to develop and execute long-term digital marketing strategies aligned with business objectives.
  • Analytical Mindset: Proficiency in analyzing data, interpreting insights, and making datadriven decisions to optimize campaign performance.
  • Creativity: Capacity to generate innovative ideas and compelling content that resonates with target audiences.
  • Adaptability: Flexibility to adapt to changing market trends, algorithm updates, and emerging technologies in the digital landscape.
  • Leadership Skills: Ability to lead and inspire crossfunctional teams, fostering collaboration and driving results.
  • Results-Driven: Commitment to achieving measurable outcomes and continuously improving campaign effectiveness.
  • An excellent digital marketing manager is not only proficient in executing tactical campaigns but also possesses the strategic vision and leadership qualities necessary to drive sustained growth and success in the digital realm.

Pay:
RM6, RM8,000.00 per month

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (required)

Language:

  • English (required)

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