Social Media and Digital Marketing Specialist

2 weeks ago


Klang, Selangor, Malaysia BIEU PERSONAL CARE SDN BHD Full time

Key Responsibilities:

  • Develop and execute comprehensive marketing plans and strategies to achieve company objectives, including increasing brand awareness, driving lead generation, and promoting product offerings.
  • Collaborate with crossfunctional teams, including sales, product development, and creative teams, to align marketing efforts with overall business goals and objectives.
  • Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for growth.
  • Utilize analytics tools and metrics to monitor, track, and evaluate campaign performance, providing insights and recommendations for continuous improvement.
  • Plan and execute Online marketing activities, such as events, livestreams and partnerships, to enhance brand visibility and generate leads.
  • Build and maintain strong relationships with customers, media outlets, industry influencers, and strategic partners to maximize exposure and drive business growth.
  • Monitor industry trends, consumer behavior, and emerging technologies to stay up to date with the latest marketing strategies and techniques.
  • Assist in the development and management of the marketing budget, ensuring costeffective allocation of resources and maximizing return on investment (ROI).

; Requirements:

Qualifications and Skills: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience of 4 years as a Marketing Executive or similar role, with a successful track record of developing and implementing marketing campaigns. Proficiency in using marketing analytics tools and platforms to measure campaign performance and extract actionable insights. Excellent written and verbal communication skills especially in English and Bahasa Melayu, with the ability to create compelling content and deliver impactful presentations. Solid project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Analytical mindset and datadriven approach, with the ability to interpret complex data and make informed marketing decisions. Creative thinking and problemsolving skills, with the ability to develop innovative marketing strategies and solutions. Strong interpersonal skills and the ability to build relationships with internal teams, external stakeholders, and customers. High level of professionalism, integrity, and a strong work ethic.

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