Marcom Manager

We are seeking an innovative Marcom Manager to promote our company's brand and services.

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

THE JOBSCOPE

• To develop the hotels yearly communication plan in conjunction with the hotels yearly marketing plan so as to support and drive market penetration and overall sales effectiveness.
• To be the key champion in developing and updating media database, as well as relationships. Ensure media kit and database are updated by category and ensure the right key messaging are delivered to the right editor.
• To develop key press release by outlets or segment on a monthly basis, plans has to be developed and submitted 3 months prior. To develop key messaging that can drive impact and create brand or product differentiation.
• To develop and maintain close relationship with both local and major feeder market media contacts to maximise opportunities for exposure and develop not only awareness but third party endorsement of the hotel through these channels.
• To champion monthly press coverage analysis and press clipping report
• To update Public Relations on a quarterly basis, highlighting key press activities that have been achieved, highlight growth and advertising return in value.
• To champion media monitoring tools and address public opinions, as well as respond accordingly. In conjunction with online supportive tools such as Google Alerts.
• To champion crisis communications management and develop supportive document and tools, to ensure crisis are contained and team members are able to react accordingly.
• To play key role and supportive to social media marketing and communications, ensure the right message are being delivered and in the right tone.
• Assist in building and maintain our content distribution network by way of social media channels.
• Managing a team responsible for building relationships and engaging with communities, online media and key influencers.
• To be the champion in internal communications and ensure all colleagues are well briefed and well informed on key marketing activities.
• To support in developing key marketing plans and activities that will create differentiation in the market and support the hotel in achieving higher revenue.
• Marketing and Communications is an integral part of marketing and sales, being internal sales and exterior sales effectiveness, as the Marketing and Communications Manager you are to be the hotels ambassador for these concepts.
• To support in developing key sponsorship/partnership relationships with key marketing partners within local market to support the drive to access key databases within to maximize market penetration to potential customer bases.
• To monitor, develop as well as control distribution of hotel collaterals and publications where appropriate ensuring corporate I.D guidelines are applied.
• To be the champion of hotel "Branding" thus cascading communications that supports the hotels core/essence concepts within all communication methods.
• To play a key role in the guest arrival experience for incoming VIPs, special groups and media contacts to ensure our influence on public opinions are par excellence.
• As a team member of Marketing & Communications you are required to support the team activities and projects.

REQUIREMENTS:

• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problemsolving skills.
• Strong time management and organizational abilities.
• Excellent verbal and written communication skills

QUALIFICATIONS

• Diploma, Degree Marketing, Communications, Public Relations or relevant field or equivalent.; additional qualifications will be a plus

*Only for Malaysian Citizen

Pay:
From RM5,000.00 per month

Benefits:

• Free parking
• Health insurance
• Meal provided

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