Specialist, Communications Advisory

4 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia BASF SE Full time

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Objectives of the Position

  • Be an integral part in shaping the pioneering, agile and exciting Asia Pacific Communications Services team at the BASF Shared Services Centre Kuala Lumpur (henceforth referred to as 'Hub')
  • Support the internal and external communications activities for the market of Indonesia, whilst being a part of the Asia Pacific Communications Services team at the Hub
  • Collaborate with communication colleagues in the hub and in the legal entities in Indonesia, to ensure consistent and high-quality rollout of the communication strategy across various communications channels (internal and external)
  • Leading marketing communications and CSR events, which includes planning the events end-to-end remotely, drafting documentation (speeches, releases, presentations, etc), analysis and post-event evaluation
  • Collaborate with cross-functional teams to create engaging event content and experiences
  • Perform translation and localization of global and regional news releases, website content as well as videos, in consultation with local counterparts; this entails proofreading and copy editing
  • Develop bilingual content for internal communications – social media posts, bi-weekly e-newsletter, message from MD, event speeches, well as ad hoc work based on story opportunities; this includes working closely with business and functional units in the country to develop the stories
  • Develop content for external communications – BASF Indonesia's local corporate website, online publications, social media, copywriting for calendar and agenda, as well as press release and key message documents
  • When needed, communicate with local and regional media outlets; this includes sending press invitation, following up, checking in on RSVP, and distributing press release
  • Review and proofread documents such as key messages, customer letter, invites etc, for spelling, grammar, clarity and clear messaging
  • Regularly update country presentation, backgrounder, boilerplate, and other standard documents
  • Actively collaborate with the team of colleagues providing other specialist services at the Hub (digital, event planning, branding) to better fulfill stakeholder requirements
  • Support the MD and senior management team in driving internal forums and mechanisms for engagement e.g. Townhalls, BU activities and employee surveys
  • Spearhead brand identity topics, including brand positioning, promotions, and digital marketing for events and local activities internally and externally. Act as country brand champion and guardian.
  • Plan and deliver content management and update the company's website, social media, and internal communication channels
  • Work with external agencies and vendors as needed, managing relationships, deliverables, to execute event activities within the timelines
  • Continuously develop knowledge about the Indonesian market and provide communication services and consultancy

Minimum Education and Qualification Required for the Position

  • Education: Bachelor's or master's degree in public relations, mass communication, or related fields
  • Working Experience:
  • Significant demonstrated success in internal and external communications in a multicultural corporate or agency environment; generalist communicators with a minimum experience of 6-7 years would be preferred
  • Extensive knowledge about Indonesia and familiarity with its culture are required; some experience living or working in Indonesia will be an asset
  • Actively contribute to a collaborative climate
  • Experience in organizing corporate events (virtual/physical/hybrid).
  • Eagerness to upskill and learn about latest trends in communications
  • Technical & Professional Knowledge
  • Strong command of Bahasa Indonesia with strong fluency in Ejaan Yang Disempurnakan (EYD), as well as a good command of English language
  • Strong content development acumen
  • General understanding of the Indonesian market and media landscape, along with some knowledge of regional geopolitical landscapes
  • Excellent working knowledge of basic computer programs (including Word, PowerPoint, Excel, CMS)
  • Basic knowledge of using canva and wordpress is an added advantage

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