Head of Marketing

3 days ago

Klang, Selangor, Malaysia PERSOLKELLY Malaysia Full time

Strategic Marketing Leadership:

  • Develop and execute global marketing strategies aligned with business objectives across agriculture,
industrial distribution, and consumer products.

  • Lead and inspire a high-performing marketing team to embrace a growth mindset, driving brand
awareness, customer acquisition, and market expansion.

Brand Management and Market Segmentation:

  • Enhance brand positioning across B2B2C agriculture, industrial distribution, and B2C
consumer segments.

  • Develop innovative marketing strategies to optimize market penetration and foster a culture of
continuous improvement and adaptability.

Multi-channel Marketing Campaigns:

  • Direct integrated marketing campaigns across digital (SEO, SEM, social media), traditional (print,
events), and regional channels.

  • Ensure consistent brand messaging and compliance with regional marketing regulations, adapting
strategies to seize growth opportunities.

Digital Marketing and Customer Engagement:

  • Drive digital initiatives including SEO, SEM, social media, email marketing, and online advertising.
  • Utilize data-driven insights to enhance customer segmentation and engagement strategies, fostering agile responses to market changes.

Market Research and Competitive Analysis:

  • Conduct robust market research to identify industry trends, customer insights, and competitive
landscapes.

  • Utilize findings to inform strategic decisions, product positioning, and proactive responses to market
shifts, promoting a growth-oriented culture.

Cross-functional Collaboration:

  • Collaborate closely with sales, product development, and customer service teams to align marketing
strategies with business objectives and customer needs.

  • Foster a collaborative culture across global and regional teams, encouraging innovative thinking and
cross-functional synergy to drive sustainable growth.

Budget Management and Performance Analysis:

  • Manage marketing budgets effectively to achieve strategic goals and maximize ROI, fostering resource
allocation that supports growth initiatives.

  • Analyze campaign performance and market metrics rigorously, leveraging insights to refine strategies
and capitalize on growth opportunities.

Desirable Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree
preferred.

  • Proven track record in senior marketing roles with global and regional team management experience.
  • Strong digital marketing expertise and proficiency in market segmentation and brand management.
  • Strategic thinker with exceptional leadership, communication, and interpersonal skills, capable of
fostering a growth mindset across the organization.

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