Medical Senior Brand Manager

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Develop, manage, and implement Medical Marketing Plan to achieve short-term & long-term Sales/ Marketing objectives and build Abbott medical heritage.

Create expert recommendation to achieve Abbott objectives

• Analyze business environment to explore MM opportunity and define MM strategy.
• Collaborates with the Marketing, Medical and Regulatory Teams to build brand communication.
• Collaborates with the National Sales Manager for the ideation, planning & budgeting, production and implementation of all in channel activities, including patient and sales materials and promotions.
• Collaborate with the Commercial Excellence Manager and the Ethical Sales Team to turn the "selling stories" into sales tools to effectively present the brands and the marketing initiatives to the customers.
• Establish measurement to track effectiveness of activities. Analyze and report results of activities and provide recommendations and forecasts.
• Supports the team in execution of activities and in achieving the sales and KPI measures, while ensuring the desired product benefits and brand values/equity are properly communicated.
• Supports the team in the execution of their training programs.
• Ensure that feedback is considered by regularly visiting with the ethical sales team, customers and hospitals/clinics.
• Manage the patient and sales materials (including budget, logistics, distribution...) by finding the most efficient solutions. Ensures efficient spending of budget and is responsible for the ethical channel budget.
• Work with medical affairs to identify the right KOL & craft the KOL strategy that enable to influence peer to peer
• Work with COMEX to sharpen and track the execution to ensure execution excellence. Deliver monthly reporting to ensure strategy deploy is on track, achieve KPI, ROI and mitigation if required.

Facilitate cross functional operation by providing medical support

• Develop training program with COMEX trainers for brand/sales & retailing teams to enhance medical knowledge level.
• Conduct field visit to evaluate medical marketing plan execution and ensure progress of field force's medical knowledge level.
• Coordinate internal and external operation with medical marketing agency or PR agent to assure effectiveness of medical marketing activities.
• Manage GP distributor to achieve strategic objective for identified brands.
• Study and provide related market analysis to support defined growth opportunity and business model.

Communication (Position's responsibility for communication both inside and outside the organization):

Internal:

• Product Management team – claim validation, concept and brand focus
• Field Force – training receipients
• Marketing and Field Force Training – training content
• Regulatory
• Corporate R&D
• Public Affairs

External

• Governmental agencies/officers
• Professional associations
• Local research community
• The healthcare community
• Media groups

FUNCTIONAL COMPETENCIES REQUIREMENTS:

1. BUILDING PARTNERSHIPS

Identifying opportunities and taking action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals

Key Actions:

• Analyses the organization and own area to identify key relationships that should be initiated or improved to further the attainment of own area's goals.
• Exchanges information with potential partner areas to clarify partnership benefits and potential problems; to collaboratively determine the scope and expectations of the partnership so that both areas' needs can be met.
• Collaboratively determines courses of action to realize mutual goals; facilitates agreement on each partner's responsibilities and needed support.
• Places higher priority on organization's goals than on own area's goals; anticipates effects of own area's actions and decisions on partners; influences others to support partnership objectives.
• Implements effective means for monitoring and evaluating the partnership process and the attainment of mutual goals.

2. BUILDING PARTNERSHIPS

Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message

Key Actions:

• Clarifies purpose and importance; stresses major points; follows a logical sequence.
• Keeps the audience engaged through use of techniques such as analogies, illustrations, and appealing style, body language, and voice inflection.
• Frames message in line with audience experience, background, and expectations; uses terms, examples, and analogies that are meaningful to the audience.
• Seeks input from audience; checks understanding; presents message in different ways to enhance understanding.
• Uses syntax, pace, volume, diction, and mechanics appropriate to the media being used.
• Attends to messages from others; correctly interprets messages and responds appropriately

3. CUSTOMER FOCUS

Making customers and their needs a primary focus of one's actions; developing and sustaining productive customer relationships

Key Actions:

• Actively seeks information to understand customers' circumstances, problems, expectations, and needs.
• Shares information with customers to build their understanding of issues and capabilities.
• Builds rapport and cooperative relationships with customers.
• Considers how actions or plans will affect customers; responds quickly to meet customer needs and resolve problems; avoids over commitments.
• Implements effective ways to monitor and evaluate customer concerns, issues, and satisfaction and to anticipate customer needs.

4. NEGOTIATION

Effectively exploring alternatives and positions to reach outcomes that gain all parties' support and acceptance

Key Actions:

• Explores all parties' needs, concerns, and initial positions, including own.
• Builds common ground by highlighting areas of agreement; focuses efforts by pointing out areas of disagreement.
• Manages the interpersonal process to stay focused on the task; constructively addresses emotions and conflict.
• Engages in mutual problem solving by brainstorming alternative positions or approaches and evaluating them openly and fairly.
• Builds value of preferred alternatives by relating them to the other party's needs; respond to objections by emphasizing value; exposes problems with undesirable alternatives.
• Seeks a win-win solution through a give-and-take process that recognizes each party's core needs

5. PLANNING AND ORGANISING

Establishing a course of action for self and others to ensure that work is completed efficiently

Key Actions:

• Identifies more critical and less critical activities and assignments; adjusts priorities when appropriate.
• Determines project/assignment requirements by breaking them down into tasks and identifying types of equipment, materials, and people needed.
• Allocates appropriate amounts of time for completing own and others' work; avoids scheduling conflicts; develops timelines and milestones.
• Takes advantage of available resources (individual, processes, departments, and tools) to complete work efficiently; coordinates with internal and external partners.
• Uses time efficiently and prevents irrelevant issues or distractions from interfering with work completion

6. PROBLEM SOLVING & DECISION MAKING

Identifying and understanding issues, problems; comparing data from different sources to draw conclusions; using effective approaches for developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences

Key Actions:

• Recognizes issues, problems and determines whether action is needed.
• Creates relevant options for addressing problems and achieving desired outcomes.
• Formulates clear decision criteria.
• Evaluates options by considering cause-effect relationships.
• Implements decisions or initiates action within a reasonable time.
• Integrates information from a variety of sources as warranted to obtain good information such as includes others in the decision-making process, seeks to understand resulting decisions for making the most appropriate decisions

CORE COMPETENCIES REQUIREMENTS:

1. ADAPTABILITY:

• Considers change or new situations as opportunities for learning and growth.
• Modifies behavior to respond effectively to external changes.
• Perseveres when encountering adversity.
• When confronted with a problem or crisis. Considers alternatives and then takes timely action.
• Effectively prioritizes work tasks.

2. INITIATIVE:

• Maintains a strong focus on internal and/or external customers.
• Continuously monitors relevant information, key issues and/or trends.
• Challenges assumptions and traditional way of doing things.
• Proactively seeks feedback and adapts behavior to improve performance.
• Continuously develop talents, skills and abilities to achieve business goals.
• Identifies opportunities to improve efficiencies and reduce costs.
• Demonstrates a willingness to learn new aspects of the business.

3. INNOVATION:

• Tries different or unique ways to address work problems or opportunities.
• Combines information from multiple sources to solve work problems.
• Uses best practice and benchmark data to increase organizational performance.
• Identifies opportunities to improve efficiencies and reduce costs.

4. INTEGRITY:

• Displays accountable by delivering high quality results.
• Exhibits honesty.
• Presents information accurately and completely.
• Keeps commitments to work colleagues and customers.
• Displays consistency between words and actions.
• Expresses dissatisfaction constructively, without over reacting.
• Acknowledges and responds constructively to failure and mistakes.

5. TEAMWORK:

• Helps others achieve shared goals.
• Actively gains agreement from others to support ideas.
• Demonstrates a willingness to listen without interrupting.
• Open to diverse and different ideas.
• Seeks out, uses and builds-upon the ideas of others

1. SET VISION AND STRATEGY:

• Articulates a vision of the future to employees.
• Considers the organization's mission, strategies, strengths and weaknesses when making decisions.
• Translates the business vision and strategy into actionable work plans and goals.
• Aligns individual strategy to organizational strategy.
• Communicates a consistent message of the vision to employees.

2. BUILD OUR ORGANIZATION AND INSPIRE OUR PEOPLE:

• Creates an entrepreneurial environment.
• Encourages calculated risk-taking.
• Develops employee talent, skill and ability needed to achieve goals.
• Maintains high energy and a positive attitude in challenging situations.
• Motivates employees and builds team spirit.
• Serves as a role model for others.
• Supports an ethical work environment.
• Builds effective teams whose members have complimentary strengths.

3. KNOW THE BUSINESS:

• Envisions the future by using global marketplace, technology and business knowledge.
• Collects and analyzes issues/trends that affect the business.
• Identifies and acts upon cross-organization or cross-business opportunities.
• Possesses and leverages broad industry knowledge.

4. DRIVE FOR RESULT:

• Encourages employees who are innovative.
• Holds others accountable for delivering on their goals.
• Recognizes, rewards and promotes people based on their performance, results and development.
• Identifies and acquires top talent.
• Coaches others to guide their development.

5. MAKE THE DIFFICULT DECISION:

• Balances and/or reallocates limited resources as conditions change.
• Makes the difficult decisions, whether related to poor performance of people, projects or businesses.
• Quickly acknowledges crisis situations and takes timely corrective action.
• Makes midcourse corrections as business conditions change.

6. ENCOURAGE OPEN EXCHANGE OF IDEAS AND KNOWLEDGE:

• Provides honest, accurate feedback to subordinates and superiors, whether positive or negative.
• Openly shares relevant information with subordinates.
• Encourages the expression of different points of view.
• Promotes an environment of knowledge sharing.

SKILL, EDUCATION & EXPERIENCE

• University degree in Medical or Nutrition.
• Minimum 6 years in medical marketing in Pharmaceutical/Nutrition Company.
• Marketing management and strategic planning experience.
• Highly articulate and persuasive in formal and informal presentations.
• Excellent written and oral communication skills.
• Energetic, creative, integrity and customer-oriented.
• Willing to take challenges and work under pressure.
• Continuous Improvement behavior.