ウェブ・スペシャリスト - Web Specialist (Japanese Speaking)

3 weeks ago

Malaysia IBM Full time

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond. Your Role and Responsibilities
As a Web Strategist for IBM Japan team, you will ensure that our website shows visitors the most important company updates to create an innovative, memorable and seamless web experience. You will build hypotheses based on data and take actions to improve marketing campaigns and web performance to drive and achieve business outcomes. Your day-to-day tasks will involve collaborating with highly motivated and skilled local and global marketing teams, who are passionate about designing and delivering results to our clients. The Experience Engine team owns the planning, execution, and optimization of IBM's brand in order to convert our qualified pipeline into revenue growth. In your role, you will focus on creating demand and converting pipeline in the Japanese market by collaborating with other Japanese based marketing team members in Tokyo and Kuala Lumpur to build the foundation of digital marketing execution. ◆◆◆ ポジション概要、ミッション ◆◆◆
日本IBM MCC のWeb Strategistとして、IBMの存在目的である「世界をより良く変えていく"カタリスト(触媒)"になる」を体現する企業サイトの一躍を担います。また、日本の顧客とのエンゲージメントを深め、ビジネスに繋がるデジタル/ウェブジャーニーの設計、実装、評価、改善を実施します。◆◆◆ 業務内容 ◆◆◆
- グローバルのデジタル戦略を踏まえ、日本の市場・お客様向けにコンテンツ、ジャーニー他のローカライゼーションと最適化を検討・実装
- ビジネス目標(ROIとKPI)に対する現状を常に把握し、ギャップに対しデータもしくは仮説をベースにしたPDCAを実施
- 業務を遂行する上で、各種デジタル・ツール、パフォーマンス・ダッシュボードを駆使すると同時に、広義の日本MCCチームに留まらず、関連部門や海外の同僚、そして外部代理店やその他ベンダー(特に運用型広告)と協業
- 日本の市場・お客様固有のニーズや要件をグローバルにフィードバック、場合によってはグローバル視点での最適な戦術の選択や改善に向けた協議も実施 Your primary responsibilities include:
  • Adapt and execute IBM's global digital strategy for the Japan market, including owning and optimizing content relevant to Japan
  • Measure and report execution of all advanced marketing efforts, benchmarking against key objectives (ROI and KPIs) to optimize user funnels
  • Collaborate with external agencies and other vendor partners, in particular paid search and paid media
  • Manage geo-specific requirements and/or unique country needs within management system
◆◆◆ 当ポジションの魅力 ◆◆◆
購買プロセスの70%に至るまでは営業は顧客に会えない言われています。そのような中、IBMのソリューションや実績、取り組みをPOEメディアを通じて効果的にターゲット・オーディエンスに届け、興味を喚起し、需要創出に繋げる重要なミッションを担うのが今回募集するウェブ・スペシャリストの仕事になります。◆◆◆ こんな方にお勧めします ◆◆◆
・ B2B企業におけるデジタル・マーケティングの先端テクノロジーを活用したビジネス変革に意欲をお持ちの方
・ 3年以上ウェブ・マーケティングの経験をお持ちの方 ◆◆◆ その他 ◆◆◆
- グローバルチーム(米国)やアジアの同僚との打ち合わせも多いため、英語力(読み書きのみならず、ヒアリングとスピーチを使う頻度も非常に高いです)は必須です This is a Hybrid role, attendance to the office is currently required only 3 times per week.
MYCHQ24 Required Technical and Professional Expertise
  • 3+ years of web marketing experience (executing end-to-end marketing programs, measuring and analyzing performance and reporting, conducting data and hypothesis-driven testing and personalization, designing and producing web pages)
  • Search engine marketing experience
  • Strong reading and writing skills in Japanese (native or JLPT N1), including experience writing and editing web/advertising copy in Japanese
  • Demonstrated ability to exercise independent and autonomous judgment based on data-driven analysis and business priorities
  • Ability to engage appropriate global and other marketing teams according to objectives; project management skills to collaborate and drive toward achievement
  • 3年以上のウェブ・マーケティングの経験(エンド・ツー・エンドのマーケティング・プログラムの実行、パフォーマンスの測定と分析と報告、データや仮説に基づくテストやパーソナライゼーションの実施、ウェブ・ページの設計・制作)
  • 検索エンジンマーケティングの経験
  • 日本語でのウェブ・コピー/広告コピーの作成・編集経験を含む日本語(ネイティブまたは日本語能力試験N1)での強力な読み書きのスキル
  • データに基づいた分析とビジネスの優先順位に基づき自主的かつ自律的な判断力の発揮
  • 目的に応じ、適切なグローバルチームや他のマーケティングチームを巻き込み力、達成に向けて連携・推進するプロジェクト管理力
Preferred Technical and Professional Expertise
  • B2B marketing experience in the IT industry
  • Project management skills
  • Likes challenges where the answer is not readily visible
  • Enjoys bringing something to life, whether that's a campaign or an idea
  • Likes working across teams to get the best outcome
  • IT業界におけるB2Bマーケティングの経験
  • プロジェクト管理力
  • 答えがすぐには見えないチャレンジが好きな方
  • キャンペーンやアイデアなど、何かに命を吹き込むのが好きな方
  • 最高の結果を得るために、チームを超えて仕事をするのが好きな方
#J-18808-Ljbffr

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