Marketing manager

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Full time
Digital & Search Marketing (Marketing & Communications)

Full time Add expected salary to your profile for insights Objectives:
Create branding and awareness of Company's products, and promote Client usage of the Company's products

Responsibilities:
A. Managing Marketing Agencies and Contractors

  • Managing and monitoring the deliveries of marketing agencies/contractors in handling the company's social media, blogs, and websites.
  • Tracking, measuring, and analyzing the performance of all digital marketing activities and campaigns, including providing regular performance reports.
  • Monitoring ongoing company presence on social media. B. Digital Marketing Plans and Strategies
  • Jointly developing digital marketing plans and strategies with Marketing Agencies to achieve the company's business goals and objectives. Marketing plans include but are not limited to SEO, SEM, database marketing, content marketing, weekly and monthly social media content, and calendars.
  • Jointly implementing digital campaigns to develop brand awareness and generate leads using social media platforms, email marketing, and website marketing.
  • Developing and brainstorming new and creative growth strategies through digital marketing.
  • Continuously optimizing websites and landing pages for search engines (SEO), improving user experience, and increasing conversion rates.
  • Managing the marketing budget, ensuring cost-effectiveness, and maximizing ROI.
  • Collaborating with the internal team to plan and execute marketing activities, such as events, webinars, exhibitions, etc.
  • Identifying new opportunities and threats by staying up to date with industry trends, conducting competitive analysis, and understanding consumer behaviour. C. Email Marketing
  • Implementing and managing email marketing campaigns, including segmentation, A/B testing, and analytics to drive lead generation and consumer retention

Requirements:

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in Search Engine Optimization, database marketing, social media marketing or running targeted online campaigns.

Experience in content creation:
for example social content or videos. Have experience with Canva, Adobe Illustrator or Photoshop.

  • Experience in digital marketing & analyzing data using tools like Google Analytics.
  • At least 2 to 3 years' experience in digital marketing.
  • Degree in Marketing or any related field. Diploma holders with relevant experience and meeting the required skills will be considered.*Knowledge of Mailchimp for email marketing is an added advantage.*Copywriting skills in English is an added advantage.

Description Objectives:
Create branding and awareness of Company's products, and promote Client usage of the Company's products

Responsibilities:
A. Managing Marketing Agencies and Contractors

  • Managing and monitoring the deliveries of marketing agencies/contractors in handling the company's social media, blogs, and websites.
  • Tracking, measuring, and analyzing the performance of all digital marketing activities and campaigns, including providing regular performance reports.
  • Monitoring ongoing company presence on social media. B. Digital Marketing Plans and Strategies
  • Jointly developing digital marketing plans and strategies with Marketing Agencies to achieve the company's business goals and objectives. Marketing plans include but are not limited to SEO, SEM, database marketing, content marketing, weekly and monthly social media content, and calendars.
  • Jointly implementing digital campaigns to develop brand awareness and generate leads using social media platforms, email marketing, and website marketing.
  • Developing and brainstorming new and creative growth strategies through digital marketing.
  • Continuously optimizing websites and landing pages for search engines (SEO), improving user experience, and increasing conversion rates.
  • Managing the marketing budget, ensuring cost-effectiveness, and maximizing ROI.
  • Collaborating with the internal team to plan and execute marketing activities, such as events, webinars, exhibitions, etc.
  • Identifying new opportunities and threats by staying up to date with industry trends, conducting competitive analysis, and understanding consumer behaviour. C. Email Marketing
  • Implementing and managing email marketing campaigns, including segmentation, A/B testing, and analytics to drive lead generation and consumer retention

Requirements:

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in Search Engine Optimization, database marketing, social media marketing or running targeted online campaigns.

Experience in content creation:
for example social content or videos. Have experience with Canva, Adobe Illustrator or Photoshop.

  • Experience in digital marketing & analyzing data using tools like Google Analytics.
  • At least 2 to 3 years' experience in digital marketing.
  • Degree in Marketing or any related field. Diploma holders with relevant experience and meeting the required skills will be considered.*Knowledge of Mailchimp for email marketing is an added advantage.*Copywriting skills in English is an added advantage.
Company Serve Deck is a smart subscription cloud-based solution designed to significantly improve the organisational efficiency of facility operations and management. Serve Deck's total productive maintenance CMMS solutions offer smart maintenance management solutions that facilitate the easy execution and management of the core tasks and processes of commercial buildings, shopping malls, retail stores, hotels, factories, universities, hospitals, townships, theme parks, and various service providers. Report this job advert This job ad has not been subjected to our hirer verification process. Proceed cautiously and do your own checks before providing any personal information. #J-18808-Ljbffr

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