Head of Product Strategy and Marketing

1 month ago


Malaysia edge Full time
  • A minimum of 10 years of relevant work experience.
  • Additional knowledge and experience in the insurance and assistance industry is a beneficial asset.
  • In-depth understanding of the business and industry, including staying informed about market trends, emerging markets, and competition landscape.
  • Results-driven individual with the ability to independently organize, plan, and execute tasks within set deadlines.
  • Proficient in collaborating with internal and external stakeholders across different levels and locations.
  • Skills in online and social media marketing, either through in-house management or utilizing external expertise.
Must- Haves
  • A minimum of 10 years of relevant work experience.
  • Additional knowledge and experience in the insurance and assistance industry is a beneficial asset.
  • In-depth understanding of the business and industry, including staying informed about market trends, emerging markets, and competition landscape.
  • Results-driven individual with the ability to independently organize, plan, and execute tasks within set deadlines.
  • Proficient in collaborating with internal and external stakeholders across different levels and locations.
  • Skills in online and social media marketing, either through in-house management or utilizing external expertise.
Key Responsibilities
  • Lead the product or service development process from concept to market launch, covering ideation, validation, prototyping, marketing, development, launch, and ongoing improvement.
  • Collaborate with both internal and external stakeholders to consistently generate and refine product and service ideas.
  • Conduct comprehensive market research to identify target audiences, analyze competitors, assess market potential, and stay informed about industry developments. Use this data to develop necessary business cases.
  • Develop products and services tailored to market needs, leveraging the organization's unique capabilities and competitive advantages.
  • Create and maintain a repository of the organization's product list, features, marketing materials, and distribution channels.
  • Implement strategic marketing initiatives, including managing the organization's online presence and social media to build and engage with the audience.
Tahap senioriti Head, GIWM Marketing and Customer Experience (Regional) Chief Marketing Officer / Head of Marketing Head of IWM Marketing and Customer Experience (Regional) Head of Trade Marketing, Malaysia & Brunei Head of Marketing (FOREX/Crypto) MALAYSIA Brand Operations Excellence Executive (12 months contract) Brand Director (FMCG Alcoholic Beverage) Product Marketing Executive for Travel Products (MY) Chief Marketing and Customer Experience Officer (Banking)#J-18808-Ljbffr
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