Chief Marketing Officer

4 weeks ago

Malaysia Robert Walters Full time

Contract type: FULL_TIME

Salary: Market Aligned

Location: Kuala Lumpur

FULL_TIME

Consultant: Kimberly Lah

Job reference: H2195J-A199D8E9

Date posted: 09 January 2024

kuala-lumpur banking-financial-services/corporate-consumer-banking financial-services Kuala Lumpur MY Robert Walters true

An attractive Chief Marketing Officer job has just become available at a financial organisation based in Kuala Lumpur.

About the Chief Marketing Officer Role:
As the Chief Marketing Officer (CMO), you will play a pivotal role in shaping teh company's brand identity, driving business growth, and establishing their presence in the competitive digital banking landscape. This role requires a strategic thinker who can balance branding initiatives with a strong business-centric approach. You will collaborate closely with the holding company's Strategic Marketing division and oversee the management of four critical pillars within their marketing department.

Key Responsibilities:

Campaign Planning and Integration

  • Develop and execute integrated marketing campaigns that align with business objectives
  • Monitor and optimise campaign performance, ensuring the achievement of KPIs and benchmarks
  • Foster relationships with campaign stakeholders and external partners

Channel Strategy and Planning

  • Formulate comprehensive channel strategies to maximise reach and engagement
  • Manage media planning and buying activities, optimising media budgets for ROI
  • Cultivate key relationships with media and digital agencies, facilitating effective collaboration

Brand Management

  • Take ownership of our brand's messaging, creative direction, and content across all channels (owned, paid, earned)
  • Lead creative project management, ensuring high-quality and on-brand deliverable
  • Establish strong partnerships with creative, influencer, and social media agencies
  • Drive employee engagement initiatives in collaboration with HR to enhance internal brand advocacy
  • Manage stakeholder engagement as needed, ensuring positive relationships with relevant parties
  • Forge partnerships with media owners and social impact organisations to strengthen our reputation
  • Support the Creative and Content Lead in developing paid and social media content

To succeed in this Chief Marketing Officer role, it is important to have working knowledge of the digital banking landscape.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
  • Proven experience as a Chief Marketing Officer or in a senior marketing leadership role within the banking or financial industry
  • Strong understanding of digital banking and fintech trends
  • Exceptional strategic thinking and problem-solving abilities
  • Excellent communication and leadership skills
  • Ability to manage multiple projects and teams simultaneously
  • Creative thinker with a passion for branding and storytelling
  • Collaborative mindset with the ability to work cross-functionally

It is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.

If you are a talented and focused professional seeking the right opportunity to take your career forward, this Chief Marketing Officer job is the role for you.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

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An exciting Head, Market Surveillance job has just become available in a renowned bank based in Kuala Lumpur. This is a role for an individual who is looking for an exciting opportunity to be a part of the changing landscape in the financial services industry.

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