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Executive - performance media
1 month ago
Job Description:
- Potential participation in strategy for and execute all local paid online acquisition efforts including: Facebook, Twitter, Instagram ads, Search engine marketing (SEM), Google Display Network (GDN), and other Banner ads, Affiliates.
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC, etc.).
- Manage day-to-day workflow and setup for projects and campaigns across platforms.
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfill the set objectives.
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
- Spearheading relations with account team working on common accounts to ensure alignment with clients.
- Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones.
- Innovating to improve performance, growth, and profitability across all channels.
- Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition.
- Share best practices with peers within the group.
- Accountability and full ownership for campaign performance and aligned KPIs.
- Training and mentoring executives to take up implementations across platforms.
Qualifications:
- 1-2 years of experience in digital marketing.
- Strong experience with performance marketing and online acquisition tools and networks.
- Entrepreneurial mindset and willing to work on daily execution campaign.
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
- Excellent time management and organization skills, comfortable in meeting tight deadlines.
- Strong leadership abilities and track record of hitting targets with limited resources/budget.
- Previous experience working in a start-up or dynamic high-growth company a plus.
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