Marketing Manager, ASEAN

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Cloudflare Full time

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About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us

Available Location: Kuala Lumpur, Malaysia

About The Role
Cloudflare is looking for an enthusiastic B2B Enterprise marketing manager, who is dynamic, creative, and analytical. The individual has a track record of delivering creative programs that generate new prospects and grow the marketing revenue pipeline. This person will be dedicated to growing our businesses in ASEAN.

You will create, launch, and drive a series of campaigns that span a variety of online channels – email, social, and webinars. You will also drive our in-person and virtual events tactics and end to end execution. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts. You must have the basic working knowledge and expertise of the demand generation marketing funnel and lead flows. The right candidate will have the ability to work cross-functionally with all teams in-region and with teams in San Francisco and Singapore. This is a regional role based in Kuala Lumpur, Malaysia.

What You'll Do

  • Report into the Head of Marketing, ASEAN based in Malaysia
  • As the ASEAN marketing manager, you will be responsible for both online and offline marketing tactics and execution for the region
  • Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives
  • Align marketing initiatives to directly support sales objectives, focusing on lead generation and opportunity development.
  • Assess campaign performance using SFDC and Tableau reporting, evaluate ROI, and provide data-driven recommendations for improvement.
  • Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across ASEAN that capture prospects and help move them into customers.
  • Work with cross-functional team members (e.g, Design, Sales, Finance, Product) to orchestrate high-impact integrated marketing campaigns.
  • Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy.
  • Manage campaigns from strategic planning and execution to evaluation, ensuring smooth project management throughout. Oversee timelines, track ROI, and implement data-driven optimisations to continuously improve performance.
  • Communicate campaign results to key stakeholders.
Examples Of Desirable Skills, Knowledge And Experience
  • 8+ years proven experience in B2B marketing (enterprise software, SaaS, regional marketing and/or info security experience a plus)
  • BA/BS in Marketing, Business, Economics, or other quantitative field
  • On the digital side, you will be supporting our digital teams to help with execution and optimisation of online marketing campaigns across multiple channels (e.g. email, webinars, social media, etc.).
  • In addition, you must have experience in planning, budgeting and managing trade shows, events, and conferences from start to finish
  • Have proven track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel
  • Strong project management/organisational skills and the ability to successfully manage multiple initiatives at once
  • Strong interpersonal skills, collaborative, and the ability to coordinate across multiple departments in different time zones
  • Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals
  • Analytically inclined, exceptional organisational skills, with rigorous attention to detail
  • Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
  • Having a strong sense of curiosity and passion for learning
  • Exhibit strong stakeholders' management and communication skills
  • Hands-on experience with Salesforce, Marketo, Asana, and Tableau, will be an advantage.
What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you'd like to be a part of? We'd love to hear from you

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • IT Services and IT Consulting, Technology, Information and Internet, and Computer and Network Security
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