Senior Digital Marketing Specialist

1 week ago


George Town, Penang, Malaysia One Click Solutions Full time

We are looking for a skilled and experienced Digital Marketing Ads Manager to oversee and manage our online advertising efforts. The ideal candidate will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels. The Digital Marketing Ads Manager will work closely with the marketing team to drive brand awareness, generate leads, and achieve business objectives.

Key Responsibilities:

Campaign Strategy and Planning:

  • Develop and implement comprehensive digital advertising strategies to meet company goals.
  • Identify target audiences and create tailored ad campaigns to reach them effectively.
  • Set clear objectives, budgets, and KPIs for each campaign.

Ad Creation and Management:

  • Design, create, and manage ad campaigns across multiple platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more.
  • Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages.
  • Ensure all ads are optimized for performance and aligned with brand guidelines.

Budget Management:

  • Manage and allocate advertising budgets effectively to maximize ROI.
  • Monitor campaign spending and adjust budgets as needed to ensure cost efficiency.
  • Provide regular budget reports and forecasts to senior management.

Performance Analysis and Optimization:

  • Track, measure, and analyze the performance of all digital advertising campaigns.
  • Use analytics tools (e.g., Google Analytics, Facebook Insights) to gather data and generate insights.
  • Continuously optimize campaigns based on performance data, A/B testing, and industry best practices.

Reporting and Communication:

  • Prepare detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, and ROI.
  • Present findings and recommendations to stakeholders and senior management.
  • Communicate regularly with the marketing team to align on goals and strategies.

Stay Updated on Industry Trends:

  • Keep up-to-date with the latest trends, tools, and technologies in digital advertising.
  • Experiment with new ad formats, platforms, and strategies to stay ahead of the competition.

Qualifications:

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.

Skills:

  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong understanding of SEO, SEM, and PPC strategies.
  • Excellent analytical skills and experience with analytics tools (e.g., Google Analytics, Tableau).
  • Creative thinking and problem-solving abilities.
  • Strong communication and interpersonal skills.
  • Ability to manage multiple projects and meet deadlines.

Key Selling Points:

  • Yearly Dental & Optical, Parking & Toll claim, Insurance, Medical Benefit.
  • Yearly Health Check, Vision Check, Guarantee Bonus, M@rried allowance.
  • Childbirth allowance, Paid off day & Holiday, Birthday Leave, Free Snack/Drink.
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