Senior Copywriter

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Bybit Full time
Senior Copywriter (Based in KL/Abu Dhabi) - Product Comms

Bybit WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Established in 2018, Bybit is one of the world's fastest growing cryptocurrency exchanges with 10 million users and counting. With a vision to be the crypto ark of the world, we provide a comprehensive suite of products — Spot, Derivatives, Earn, NFTs, Fiat-on-ramp services, and more — to both retail and institutional clients. We are committed to always listen, care, and improve, delivering a next-level trading experience. Ultimately, we endeavor to be a crypto ark of the world, enabling our users to achieve their dreams.

We are looking for a Senior Copywriter/ Lead Copywriter to join our growing content team. We are more than writers, but skilled communicators, marketers and storytellers. With your mastery of prose and big picture thinking, you will weave seemingly disparate pieces of information and industry trends to form a cohesive narrative that fulfills our business objectives, inspires and engages our audience, and above all, driving home the message of our brand proposition.

As part of your day-to-day responsibilities, you will:

  • Propose original and creative campaign messaging in line with brand values
  • Create engaging and persuasive content across multiple channels, including websites, social media, email campaigns, and other digital platforms together with a team that comes from diverse backgrounds
  • Create user-centric copy for web and mobile applications, which includes working closely with Product Designers, Product Managers and Program Managers to create concise content for layman and seasoned traders
  • Collaborate closely with designers, marketers, and subject matter experts to ensure that content is visually appealing, on-brand, and meets the desired objectives
  • Leverage data and analytics to measure the effectiveness of content and make data-driven recommendations for improvement

What we are looking for:

  • 7+ years of experience in copywriting, technical writing, journalism or UX product design
  • Strong background in a creative agency or similar environment, showcasing a deep understanding of innovative and strategic approaches to problem-solving and communication; additional experience in crypto/fintech or finance is a plus
  • Creative mindset and a passion for storytelling, with the ability to think strategically and translate ideas into compelling content
  • A flexible writer who possesses strong product knowledge, and understands the user journey well, writing clear and compelling copy across multiple mediums
  • Has strong project management skills, able to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
  • Has excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders from diverse backgrounds
  • Proficiency in English. Fluency in Mandarin is a plus, to better understand and communicate with co-workers who are based in a Mandarin-speaking working environment
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

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