AVP - WB Marketing & Communications

4 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time

Job Description - AVP - WB Marketing & Communications (240001SK)

Job Responsibilities:

  • Plan, manage and execute customer-centric Go-To-Market plans – online and offline.
  • Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
  • Plan, manage and execute effective & timely Go-To-Market plans.
  • Monitor campaign performances and proactively review improvement strategy.
  • Conduct Marketing Opportunity Analysis - Capture market trends and customers' needs to identify opportunities for growth.
  • Assist in monitoring, identifying, and recommending areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off.
  • Track daily, weekly, and monthly KPIs to identify opportunities for improvement.
  • Report campaign and media KPIs to management on a regular basis through various dashboards.
  • Develop and implement experiments with Data to test hypotheses for which changes will drive product adoption and growth.
  • Maintain a deep understanding of funnels, ecosystems, and advertiser behaviors to identify opportunities for growth.
  • Possess relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, and SEO optimization.

Job Requirements:

  • At least 8 years of relevant experience in B2C or B2B marketing.
  • Result-oriented team player who can work independently with minimal supervision.
  • Meticulous, self-initiated, and possesses strong project management skills.
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