Digital Marketing and Content

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Commerz Global Service Solutions Full time
Digital Marketing and Content - Specialist / Senior Specialist

To carry and take responsibility for creating, managing, and optimizing digital content across multiple platforms, ensuring high-quality user experiences, brand consistency, and effective content performance. This role plays a crucial part in developing engaging and SEO-optimized content, maintaining content governance and enhancing user interactions through strategic content planning and execution.

This position is based in Kuala Lumpur, Malaysia.

Key Activities:

Content Creation:

  • Write, edit and produce high quality, engaging, and informative content for various digital platforms, including websites, blogs, social media and newsletters.
  • Collaborate and work closely with subject matter experts (SMEs) to gather insights, ensuring content is accurate, relevant and adds value to the audience.
  • Integrate multimedia elements such as images, infographics and videos to enhance content appeal.

Content Management:

  • Organize and maintain digital content within a CMS (e.g., First Spirit, WordPress, Drupal), ensuring all assets are up to date, structured and easily accessible.
  • Implement content workflows, including approval processes and version control.
  • Assist in developing and executing content strategies that align with business objectives, brand positioning and target audience preferences.
  • Conduct in-depth market research, audience analysis and competitive benchmarking to refine content direction.

SEO Optimization:

  • Optimize content for search engines (SEO) to improve visibility, rankings and organic traffic.
  • Use relevant keywords, meta tags, and other SEO best practices in content creation.
  • Stay updated with Google algorithm changes and SEO trends to continuously refine optimization strategies.

Analytics and Reporting:

  • Monitor and analyze content performance using analytics tools (e.g., Google Analytics) to assess engagement, traffic, and conversion rates.
  • Prepare reports on content performance and provide insights for future content improvements.
  • Work closely with marketing, design, and development teams to ensure cohesive branding and messaging across all digital channels.
  • Coordinate with external vendors or freelancers for content production when necessary.

User Experience (UX):

  • Ensure that content is user-friendly and enhances the overall user experience on digital platforms.
  • Collaborate with UX designers to create intuitive navigation and layout for content presentation.

Content Governance:

  • Establish and enforce content guidelines, standards, and best practices to maintain consistency and quality.
  • Ensure compliance with legal and regulatory requirements related to content (e.g., copyright, data protection).

Formal Education:

University degree/diploma in digital marketing, Computer Science, or Web Development.

Specialist Knowledge (Work Experience, Further Qualification):

  • High level of responsibility and teamwork.
  • Good communication and strong analytical skills.
  • Good practical knowledge in CMS (First Spirit), SEO, content creation, UI/UX, HTML/CSS, and analytics tools.
  • Experience in content management, strategy execution, SEO, team collaboration, and performance analysis.
  • Good collaboration skills to work effectively with other teams.

Skills and Qualifications:

  • Writing and Editing: Strong writing, editing, and proofreading skills.
  • Technical Proficiency: Familiarity with content management systems (e.g., WordPress, Drupal) and basic HTML/CSS.
  • SEO Knowledge: Understanding of SEO principles and best practices.
  • Analytical Skills: Ability to analyze data and derive actionable insights.
  • Project Management: Strong organizational and project management skills to handle multiple tasks and deadlines.
  • Communication: Excellent verbal and written communication skills for collaboration with various teams.

Seniority Level: Associate

Employment Type: Full-time

Job Function: Marketing, Writing/Editing, and Design

Industries: International Trade and Development

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