Assistant Manager, Customer and Consumer Insights

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia The Arnott's Group Full time
Assistant Manager, Customer and Consumer Insights

THE ARNOTT'S GROUP ASIA BUSINESS IN MALAYSIA

Campbell Malaysia is the Regional Hub for The Arnott's Group Asia Business Unit. Based in Kuala Lumpur, Malaysia, the organization leads the strategy & direction to ensure that The Arnott's Group has a geographical footprint across Total Asia.

Campbell Malaysia also supports the region by supplying locally manufactured and marketed brands such as Campbell's soup, Prego pasta sauces as well as Kimball & Cheong Chan sauces. Asia's extended range of consumer food brands also include TST, Swanson, GoodTime & Nyam Nyam.

Position based in Bangsar South

Job Responsibilities:

  • Oversee tailored research studies to promptly address business inquiries, delivering actionable and meaningful insights that enhance consumer experiences understanding.
  • Effective project management includes coordinating with research agencies and collaborating with internal teams. Guide external research partners to ensure consumer research meets agreed-upon quality, cost, and timeline objectives while fully addressing research goals.
  • Integrating various data sources to generate consumer and market insights, facilitating recommendations for business impact, supporting content development, and evaluating brand/trade activations.
  • Analyze data sources, focusing on root cause analysis through data mining and collaboration with other teams. Formulate hypotheses that inform actions, further research, and continuous improvement initiatives.

Key Requirements For Successful Applicant:

  • At least 5 years in market research including Quantitative and Qualitative research
  • Prior data firm or brand based experience
  • Expert in Nielsen / Kantar research tools
  • Dynamic and collaborative team player spirit and leadership qualities
  • Resilient to challenges, strategic and analytical thinkers

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Research

Industries: Manufacturing and Food and Beverage Services

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