Chief Marketing Officer

3 weeks ago

Penang, Malaysia Atrium HR Consulting Ltd Full time
Chief Marketing Officer (Penang, Malaysia)

Our client is a top university in Malaysia, currently seeking a Chief Marketing Officer (CMO) to oversee a range of functions to enhance the university's visibility, engagement, and external relationships.

Role Purpose

The CMO will play a pivotal role in driving the university's growth, enhancing its brand, and fostering relationships with key stakeholders. This position requires a strategic thinker with strong leadership skills, excellent communication abilities, and a deep understanding of marketing, communications, and university operations.

Responsibilities
  • Corporate Development:
    • Build and maintain strategic partnerships with external organisations to foster growth opportunities.
    • Develop initiatives to enhance the institution's corporate reputation and visibility.
    • Identify and pursue collaboration opportunities with businesses to support educational and operational goals.
  • Communications:
    • Craft and execute effective internal and external communication strategies.
    • Ensure consistent messaging across all platforms, including digital, print, and social media.
    • Act as the primary point of contact for media inquiries and press releases.
  • Marketing:
    • Oversee the creation and implementation of marketing campaigns to attract prospective students and stakeholders.
    • Develop strategies to enhance brand awareness and loyalty among target audiences.
    • Analyse market trends and data to inform marketing initiatives and optimise outreach efforts.
  • Admissions:
    • Collaborate with the admissions team to develop and implement strategies to meet enrolment goals.
    • Manage outreach activities to engage potential students and build relationships with feeder schools and institutions.
    • Streamline the admissions process to ensure a seamless and welcoming experience for applicants.
  • Student Engagement:
    • Design and implement programmes to foster a vibrant and inclusive student community.
    • Collaborate with student organisations to enhance campus life and extracurricular involvement.
    • Regularly collect and act on student feedback to improve the overall experience.
  • Fundraising:
    • Develop and execute fundraising strategies to support institutional priorities and initiatives.
    • Cultivate relationships with donors, alumni, and community stakeholders to secure financial contributions.
    • Plan and coordinate fundraising campaigns and donor recognition events.
  • Events:
    • Organise and oversee events such as open days, graduation ceremonies, and community engagement activities.
    • Ensure events are well-planned, impactful, and aligned with institutional goals.
    • Manage budgets, logistics, and vendor relationships to ensure successful execution.
Qualifications
  • Corporate Development/University Advancement:
    Proven ability to drive strategic initiatives that support institutional growth and development.
  • Marketing Communications:
    Experience managing comprehensive marketing communication strategies to achieve organisational goals.
  • Regional Admissions Offices:
    Demonstrated success in overseeing regional admissions operations to optimise processes and increase enrolment.
  • Student Engagement/Experience:
    Expertise in developing and implementing programmes that enhance student engagement and improve the overall experience.
  • Fundraising & Alumni Relations:
    Strong track record of managing fundraising campaigns and engaging alumni to support institutional initiatives.
  • Grants & Partnerships:
    Skilled in identifying and securing grants, as well as building and maintaining strategic partnerships.
  • Corporate Relations & Communications:
    Experience managing corporate partnerships and delivering effective communication strategies.
  • Branding & Marketing (Local & International):
    Proficiency in building and sustaining a strong brand identity both locally and internationally.
  • Events & Media Management:
    Expertise in planning and executing events and managing media relations to enhance visibility and reputation.
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