Digital Marketing Manager
4 days ago
About the company:
The company is an international clothing retailer that excels in designing durable apparel. Their simple, basics-inspired clothing consistently thrives through various trend cycles and seasons.
Job responsibilities:
- Develops the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters.
- Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing.
- Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales.
- Work closely with the E-Commerce department to grow the digital business strategically.
- Support the planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
- Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
- Develop and optimize cost and budget of online marketing strategies.
- Analyze marketing data to assess performance and identify areas for improvement.
- Collaborate with agencies and other vendor partners.
- Stay up to date with industry best practices and upskill knowledge and capabilities of the team.
Requirements:
- Bachelor's degree in any related field (Marketing Preferred).
- Strong proficiency in English (written & verbal).
- At least 8 years of working experience in the related field.
- Expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform.
- Proficiency in paid advertising to maximize visibility, engagement, and conversions while optimizing ad spend.
- Experience in managing and creating website and app content.
- Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
- Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
- Ability to display a growth mindset to drive demand generation in digital platforms.
- Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.
- Experience in people and stakeholder management to drive business results.
- Self-driven and able to drive fresh initiatives to meet business needs.
Location: Petaling Jaya
Consultant In-Charge: Angel Chok | 014 612 6048 | angel.chok@hunters-in.com
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