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Performance Marketing Specialist

1 month ago

Subang Jaya, Selangor, Malaysia ZUS Coffee Full time

This job is for a Performance Marketing Specialist, where you'll manage paid ads to boost app installs across various platforms. You might like this job because it combines creativity with data-driven decisions to optimize campaigns and maximize results

Responsibilities
  • Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
  • Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
  • Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
  • Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
  • Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
  • Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
  • Tweak strategies and budgets based on performance to maximize ROI across different paid media channels.
  • Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
  • Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.
Job Requirements

Qualifications & Experience

  • A diploma or a bachelor's degree in marketing, marketing communications, psychology, advertising, or business.
  • Minimum 2 years of experience in performance marketing.
  • Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
  • Experience in SEO/SEM, PPC, GA4, and app metrics analytics.
  • Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
  • Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
  • Experience in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
  • Proficiency in Microsoft Office tools, with Excel proficiency a must.
Skills
  • AppsFlyer (SaaS)
  • Paid Media
  • Marketing Channel
  • Search Engine Optimization
  • Search Engine Marketing
Company Benefits
  • Employee Discount: Enjoy employee discounts on beverages, merchandise, etc., at all outlets across Malaysia.
  • Employee Perk Programs: Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
  • Health and Wellness: Out-patient care and in-patient care are covered for all employees, including ongoing wellness programs and activities.
  • Job Training: Continuing education helps to fuel employee career growth.
  • Extension Leave Benefits: More generous leave days, with more than 6 other types of leave
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