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Digital Media Specialist
4 weeks ago
Join to apply for the Digital Media Specialist role at Purple Cane Holdings Sdn Bhd
2 weeks ago Be among the first 25 applicants
Job Responsibilities- Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
- Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
- Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
- Research audience trends and competitor content to guide content strategies and improve creative direction.
- Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads).
- Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
- Stay updated with trends in design and video editing to keep content fresh and relevant.
- Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
- Collaborate with the brand and marketing teams to build a strong, recognizable brand presence through digital media.
- Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
- Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
- Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
- Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.
- Bachelor's degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
- 3+ years of experience in digital content creation, media production, or a related role.
- Fresh Graduates are welcome to apply.
- Able to communicate in English, Bahasa Malaysia, and Mandarin (Mandarin is a must).
- Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
- Strong understanding of digital media strategy, branding, and storytelling techniques.
- Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
- Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
- EPF / SOCSO / EIS & PCB
- Annual Leave
- Medical Leave
- Staff Gift on Special Occasions
- Fun & friendly working environment
- Executive
- Full-time
- Marketing and Sales
- Industries: Technology, Information and Internet
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