Assistant Brand Marketing Manager

1 day ago


Seri Kembangan, Selangor, Malaysia MR DIY Malaysia Full time
Responsibilities:
  • Conduct thorough research on market trends, competitive landscape, and customer behavior to work out the marketing strategies.
  • Plan and develop both strategic and tactical marketing campaigns across various channels which outline our strategic goals by detailing specific initiatives, timelines, and resource allocations.
  • Work out the brand monthly report and present it to management, using data-driven insights to support decision-making and drive brand growth.
  • Define KPIs to measure the effectiveness of marketing strategies, allowing for ongoing adjustments and improvements.
  • Act as the central point of contact between the marketing department and other departments, facilitating information flow and ensuring alignment in brand initiatives.
  • Coordinate and collaborate with internal stakeholders to streamline communications and ensure effective execution of brand strategies.
  • Organize regular cross-departmental meetings to discuss ongoing projects, gather input, and ensure everyone is aligned with marketing goals.
  • Work closely with the China team to coordinate on marketing plans and campaign rollouts.
Campaign Management:
  • Develop detailed campaign plans and briefs outlining objectives, target audiences, messaging, creative direction, and budget considerations.
  • Coordinate with stakeholders such as promotion, design, digital marketing, and event teams to ensure smooth execution of campaigns.
  • Continuously track campaign performance to ensure they meet KPIs and provide recommendations for continuous improvement.
Budget Management:
  • Oversee the brand's annual marketing budget, ensuring that all initiatives are executed within budget while maximizing ROI.
  • Periodically review budget allocations and adjust them based on performance metrics and changing business needs.
  • Provide regular budget reports, highlighting expenditures, variances, and forecasted spending.
Requirements:
  • Degree in Marketing, Advertising, Mass Communication, or any related field.
  • Min 3 years of experience in branding, marketing, or related fields.
  • Able to work in a fast-paced environment and work well under pressure.
  • Excellent communication (written and verbal) in English and interpersonal skills.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Creative thinking and problem-solving abilities.
  • Proficient in data analysis and reporting tools like MS Office and Google Suites.
  • Familiarity with advertising platforms and trends.
  • Attention to detail and a commitment to quality.
Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing and Sales

Industries:

Retail

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