Content Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time

2X WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Content Strategist

We are seeking a Content Strategist to join 2X, a leading B2B Marketing-as-a-Service (MaaS) company. This role is instrumental in developing and executing content strategies that drive measurable marketing impact for enterprise clients.

As a Content Strategist, you will own the content lifecycle—from auditing existing content and mapping it to buyer journeys to developing high-performing content strategies. You will collaborate with cross-functional teams (design, UI/UX, campaign strategists, and data analysts) to deliver content that drives engagement, demand generation, and business growth.

The ideal candidate brings deep B2B marketing expertise, a strong content-performance mindset, and strategic thinking to solve client challenges through compelling, data-driven content solutions.

Position Overview

The Content Strategist plays a pivotal role in shaping content marketing strategy and execution for 2X's enterprise B2B clients. Reporting to the Principal of Content, this role requires a mix of strategic vision, client engagement, and hands-on execution to build and optimize content programs that drive measurable business impact.

You will collaborate closely with clients, marketing teams, and creatives to develop and implement data-driven content solutions, ensuring that content is highly targeted, effective, and aligned with marketing goals. A strong understanding of content marketing frameworks, buyer journeys, demand generation, and marketing automation is key to success in this role.

Key Responsibilities

  • Develop and execute strategic content plans aligned with client business objectives and buyer journeys.
  • Perform content audits and gap analyses to optimize existing content and identify new content opportunities.
  • Design and oversee content workflows that support efficient, high-quality production and delivery.
  • Analyze content performance data to optimize messaging, structure, and distribution strategies.
  • Establish and maintain content operations best practices to ensure consistency, scalability, and impact.
  • Work closely with client teams to define content needs and align strategies with broader marketing goals.
  • Partner with UI/UX and design teams to create visually compelling and user-friendly content experiences.
  • Collaborate with campaign strategists and data analysts to refine content based on performance insights.
  • Serve as a trusted consultant to clients, providing strategic content recommendations and solutions.
  • Monitor and report on key content performance indicators (KPIs), including engagement, conversion, and pipeline impact.
  • Identify efficiencies and process improvements in content creation, distribution, and measurement.
  • Leverage data-driven insights to optimize, refine, and scale content strategies for continuous performance enhancement.

Requirements:

  • Experience & Education
  • Bachelor's degree or diploma in Marketing, Journalism, Communications, Business, or a related field.
  • Proficiency in speaking, reading, and writing in English
  • 10+ years of relevant experience (communications, publishing, marketing, etc.)
  • 3+ years of experience managing and refining content or creative strategies.
  • Some experience with digital marketing, content operations, and marketing automation platforms.
  • Technical & Soft Skills
  • Expertise in content strategy, demand generation, ABM, and inbound marketing.
  • Strong copywriting, editing, and storytelling skills across various B2B content formats (blogs, whitepapers, case studies, landing pages, etc.).
  • Knowledge of SEO best practices, content performance tracking, and optimization techniques.
  • Ability to translate complex ideas into compelling, audience-focused content.
  • Exceptional stakeholder management, client communication, and leadership abilities.

Why Work with Us?

We are a premium Marketing-as-a-Service (MaaS) company focused on providing B2B digital marketing expertise for companies in the US. Our diverse team comprises of world-class B2B digital marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we're all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every year. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we're just getting started.

Benefits include:

  • Creative and passionate working culture
  • Competitive salary and benefits
  • Opportunity to collaborate with international clients
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Writing/Editing, and Strategy/Planning

Industries

Advertising Services

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