Marketing Digital Specialist

4 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia DC Healthcare Holdings Berhad Full time

This job is for a Marketing Digital Specialist, managing digital campaigns, SEO, social media, content, analytics, influencers, and budgets. You might like this job because it involves enhancing brand visibility and engaging audiences across various online platforms.

A Marketing Digital Specialist is responsible for developing and executing digital strategies to enhance brand visibility, drive engagement, and increase conversions across various online platforms. Below are the primary responsibilities and authority for the role.

Duties & Responsibilities:

  1. Plan, execute, and optimize digital marketing campaigns on platforms like Google, Meta, and LinkedIn.
  2. Implement SEO strategies to improve website rankings and manage paid search campaigns (Google Ads) to boost traffic.
  3. Manage social media platforms (Facebook, Instagram, XHS, etc.) to grow online presence and engage audiences effectively.
  4. Collaborate with the creative team to develop engaging content (visuals, videos, and copy) aligned with campaign objectives.
  5. Track campaign performance metrics (e.g., CTR, ROAS) and provide regular reports with insights for optimization.
  6. Create email marketing campaigns, manage subscriber lists, and set up automated workflows.
  7. Ensure websites and landing pages are optimized for user experience, performance, and search engine visibility.
  8. Analyze digital performance data to identify trends and suggest improvements for future campaigns.
  9. Coordinate with influencers and brand partners to enhance campaign impact and reach.
  10. Monitor campaign budgets to ensure cost-efficiency and effective resource allocation.
  11. Stay updated with industry trends and competitor activities to maintain competitive advantage.
  12. Ensure all digital activities align with platform policies and advertising guidelines.

Role & Authority

  • The Marketing Digital Specialist reports directly to the Marketing Manager and may lead junior executives or interns.
  • The role involves making data-driven recommendations, adjusting campaign strategies within agreed budgets, and proposing new tools or platforms to enhance digital performance.
Job Requirements
  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
  • Proven track record of managing SEO, SEM, email marketing, and social media marketing campaigns.
  • Certifications in digital marketing tools (e.g., Google Analytics, Google Ads, SEO, social media marketing) are a plus.
  • Basic HTML/CSS knowledge is advantageous.
  • Proficiency in CRM platforms to manage customer relationships and lead generation.
Skills
  • Digital Marketing
  • Digital Advertising
  • Campaign Management
  • Social Media Management
  • Industry Trend Analysis
  • Event Marketing
  • Effective Communication
Company Benefits
  • Aesthetic & Slimming Credits: We provide in-house credits for our staff to spend on skincare products, aesthetic and slimming treatments.
  • Training and Mentorship: We provide comprehensive and continuous training to our staff. We groom, train, and discover future leaders
  • Educational Sponsorship: We provide scholarships to deserving staff.
  • Rewards, Commissions & Bonuses: We reward our staff for their hard work.
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