Field Marketing Executive

5 days ago

Bayan Lepas, Penang, Malaysia Mindteck Full time
Job Overview

We are looking for a Marketing Executive with strong planning, analytical, execution, and communication skills. Prior experience in a B2B software marketing, business development, or sales role would be an added advantage.

Responsibilities
  1. Develop and execute outbound marketing demand generation strategies across various tactics such as email, social media, phone, direct mail, and virtual/physical/hybrid events. Familiarity with marketing nurture tactics is essential.
  2. Run account-based marketing (ABM) and other customer-focused marketing tactics.
  3. Work with external vendors to maximize reach and impact, managing assigned budget, purchase orders, and invoicing processes for local marketing activities.
  4. Manage large projects with multiple stakeholders.
  5. Understand B2B marketing concepts such as target market, buyer personas, buying group, and demand/revenue waterfall.
  6. Adapt readily to changing market and organizational requirements.
  7. Collaborate effectively and maintain a goal/results-oriented approach.
  8. Present effectively across a wide range of functional and organizational roles.
Qualifications
  1. Undergraduate Degree.
  2. Proven marketing experience in the B2B software industry; specific domain experience is preferred.
Seniority Level

Entry level

Employment Type

Contract

Job Function

Marketing and Sales

Industries

IT Services and IT Consulting

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