Associate, Marketing

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tapestry, Inc. Full time

Associate, Marketing (2-Year Contract)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

This role reports to the Senior Manager to plan and execute integrated marketing activation and PR plans. You will also provide recommendations for integrated plans, provide input and support in the development and execution of marketing plans to ensure they meet marketing & commercial objectives that are aligned with global vision while understanding local business needs.

Candidate must be proficient with data analysis for sales promotion, activation & various in-house systems.

The successful individual will leverage their proficiency in Marketing to…

  • Execute marketing plans and strategies to increase brand awareness and drive customer acquisition & retention.
  • Implement measurement strategies that align with campaign goals.
  • Ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
  • Identify new opportunities and stay up to date with industry trends to continuously improve marketing strategies.
  • Collaborate with other business units to ensure marketing initiatives align with overall brand goals and objectives.
  • Plan and coordinate marketing events and on-ground activations.
  • Monitor and report on the effectiveness of marketing campaigns and initiatives.
  • Collaborate with our internal Digital team to align on the media buys & objectives.
  • Develop and maintain relationships with social media influencers and brand ambassadors.
  • Monitor and analyze social media metrics to track the success of our campaigns.
  • Create and execute marketing campaigns, including product launches, roadshows, and media events.
  • Work with external agencies and vendors to develop and execute marketing campaign, collateral, digital, events and activations.
  • Monitor and manage the marketing budget to ensure campaigns are executed on time and within budget.
  • Undertake any and all other duties and responsibilities as instructed by the superior and/or Company.

Qualifications and Skills Required:

  • 5+ years of marketing experience and strong functional skills in consumer & brand marketing.
  • Strong project management skills from design to completion with an action orientation.
  • A passion for fashion and sensitivity to trends.
  • Experience in the retail industry will be an added advantage.
  • Positive, driven and can work independently and collaboratively in a team environment.
  • Strong written and verbal communication skills to present a story in an inspiring and convincing manner.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

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