Business Development Manager

2 weeks ago


Taman Kota Sarang Semut, Kedah, Malaysia SYARIKAT THONG GUAN TRADING SDN. BHD. Full time
Business Development Manager (Noodles Business)

The Business Development Manager is responsible for driving growth and market share in the noodles segment. This role focuses on identifying new business opportunities, expanding distribution networks, managing key accounts, and developing strategic partnerships to achieve revenue and profitability targets. The role also requires market analysis, brand positioning, and collaboration with cross-functional teams to align business strategies.

Job Specification:

1. Education and Qualifications

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  • MBA or equivalent postgraduate degree is an advantage.

2. Experience

  • Minimum 5–8 years of experience in business development, sales, or key account management, preferably in the FMCG sector.
  • Experience in the food industry, particularly in noodles or related categories, is highly desirable.
  • Proven track record of achieving sales growth and managing large-scale business development projects.

3. Technical Skills

  • Strong understanding of the FMCG distribution network and channel dynamics (retail, wholesale, and HoReCa).
  • Proficiency in using CRM tools, data analysis software, and Microsoft Office Suite (Excel, Word, PowerPoint).
  • Knowledge of market research techniques, pricing strategies, and competitive analysis.

a. Strategic Thinking and Planning

  • Ability to identify and prioritize business opportunities based on market trends, customer needs, and competitor activity.
  • Develop and implement strategic plans for market penetration and sales growth.

b. Sales and Negotiation Skills

  • Expertise in closing deals, managing negotiations, and building long-term relationships with clients and distributors.
  • Ability to manage and grow key accounts to maximize revenue and profitability.

c. Market and Product Knowledge

  • In-depth understanding of noodle products, consumer preferences, and packaging options.
  • Awareness of local and international market trends and regulatory requirements.

d. Communication and Leadership Skills

  • Excellent communication, presentation, and interpersonal skills to engage with clients, stakeholders, and internal teams.
  • Strong leadership abilities to guide and motivate sales teams and collaborate across departments.

e. Analytical and Problem-Solving Skills

  • Ability to analyze market data, customer insights, and financial reports to make informed decisions.
  • Effective problem-solving skills to address challenges and adapt strategies to dynamic market conditions.

5. Key Responsibilities

a. Business Growth and Revenue Generation

  • Identify and secure new business opportunities to increase market share and revenue in the noodles segment.
  • Develop partnerships with distributors, wholesalers, and retailers to expand the customer base.

b. Sales and Account Management

  • Oversee and manage key accounts to strengthen customer relationships and drive sales.
  • Monitor sales performance and ensure targets are met or exceeded.

c. Market Research and Strategy Development

  • Conduct market analysis to identify trends, competitor activities, and customer preferences.
  • Develop and execute go-to-market strategies and promotional campaigns to boost product visibility.

d. Team Collaboration and Leadership

  • Collaborate with marketing, production, and R&D teams to align business strategies and product offerings.
  • Provide training and support to the sales team to ensure effective product positioning and market penetration.

e. Operational Efficiency and Reporting

  • Ensure smooth execution of contracts, pricing agreements, and distribution logistics.
  • Generate regular reports on sales performance, market trends, and business development initiatives for senior management.

6. Personal Attributes

  • Results-driven and highly motivated to achieve business targets.
  • Entrepreneurial mindset with the ability to work independently and take initiative.
  • Strong adaptability to thrive in a fast-paced and competitive environment.
  • Customer-centric approach with a focus on delivering value and building trust.

7. Key Performance Indicators (KPIs)

  • Revenue growth in the noodles segment.
  • Increase in market share and customer base.
  • Successful launch of new products or market entries.
  • Performance of key accounts and customer retention rates.
  • Efficiency in meeting deadlines for business initiatives and reporting.

Job Types: Full-time, Permanent

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