Marketing Associate

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Lalamove Full time

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 10-year-old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world's delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a 'glocal' approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

Lalamove is growing rapidly and we are looking for a Marketing Associate who has the tenacity to contribute and be a part of this growth. In this role, you will be assisting the Marketing Manager to execute marketing campaigns across all channels. You will be working together with the Marketing Manager to develop marketing campaigns, seek potential new opportunities to amplify Lalamove branding & positioning in the market and manage campaign deliverables. We are looking for a strong candidate who is ready to grow with us.

What you'll do
  • Corporate Marketing: In charge of the development and enhancements of company awareness campaigns (both online and offline) and assist in marketing execution.
  • Partnership management: Work with external suppliers on creative, content and campaign deliverable; plan briefing, review and finalisation of projects.
  • Conduct market research (e.g. competitors pricing, promotion tracking, etc.) and prepare marketing reports regularly.
  • Collaborate with cross-functional teams to coordinate and execute marketing campaigns across various channels, such as social media, email marketing, and content creation.
  • Monitor and analyse the performance of marketing campaigns, tracking key metrics, and providing insights to optimise future initiatives.
  • Assist in the organisation and execution of events, trade shows, and promotional activities to enhance brand visibility.
What we seek
  • Excellent written and verbal communication skills, allowing effective interaction with various stakeholders and the ability to create compelling marketing content.
  • Strong analytical skills, enabling the interpretation of data and identification of trends, customer behaviours, and market insights.
  • Familiarity with marketing tools and platforms, such as social media management systems, email marketing software, and analytics tools is essential for success in modern marketing roles.
  • Creativity and attention to detail, enabling the development and execution of unique and engaging marketing campaigns.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines simultaneously.
  • Proficiency in project management, allowing efficient coordination of marketing campaigns and initiatives.
  • Knowledge and understanding of digital marketing strategies and best practices.
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