Digital Brand Executive
4 days ago
L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L'Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, L'Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
About Aesop
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Why join us?
Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.
What will you do?
As a Digital Brand Executive, you will design and implement a comprehensive digital customer journey and CRM strategy to drive customer acquisition, engagement, and loyalty. This role focuses on seamlessly integrating online and offline touchpoints, leveraging consumer insights, and executing strategic marketing initiatives to strengthen Aesop's presence across digital platforms and channels in Malaysia and Singapore.
Key Responsibilities
- Digital Customer Journey & CRM Strategy
- Design and execute a seamless customer experience across digital and retail channels.
- Develop and optimize CRM initiatives to drive engagement and retention.
- Create value-driven content and services to enhance brand interactions.
- Digital Media Planning & Execution
- Localize and implement global digital media strategies for Malaysia & Singapore.
- Develop and execute optimized digital media plans across social media, search, display, video, and programmatic ads.
- Collaborate with media agencies and internal teams for impactful campaigns.
- Consumer Insights & Data-Driven Strategy
- Analyze market research and customer data to identify trends and opportunities.
- Personalize CRM and digital strategies based on insights and local consumer behavior.
- Measure campaign performance, providing recommendations for optimization.
- Strategic Planning & Execution
- Adapt and localize global marketing strategies for the Malaysia & Singapore markets.
- Implement integrated CRM campaigns to enhance customer loyalty.
- Ensure seamless execution by collaborating with Zone and Local teams.
- Cross-Functional Collaboration & Stakeholder Engagement
- Work closely with Global, Zone Marketing to align strategies.
- Maintain brand consistency and share digital best practices across teams.
- Foster strong relationships with internal key external stakeholders, including global, zone and local agencies.
- Marketing Department - PO Processing for Vendors
- Assist in raising marketing expense POs for both Malaysia and Singapore.
This role requires 2-3 years of relevant experience and a strategic, data-driven, and customer-focused mindset to elevate Aesop's digital customer journey and CRM initiatives, ensuring a seamless and cohesive brand experience across all platforms.
L'Oréal Competencies- Innovator
- Strategist
- People Developer
- Integrator
- Entrepreneur
- Marketing Department - PO Processing for Vendors
- Cross-Functional Collaboration & Stakeholder Engagement
- Strategic Planning & Execution
- Consumer Insights & Data-Driven Strategy
- Digital Media Planning & Execution
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