Senior Manager, Digital Marketing

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Syarikat Takaful Malaysia Full time

To assist the Head of Kaotim CoE in overseeing and coordinating the overall marketing and digital strategies for the Kaotim digital platform.

Responsibilities:

Digital Marketing Coordination
  • Collaborate with the Digital Marketing unit to strategize and coordinate media pushes for effective campaign visibility on digital platforms.
  • Ensure alignment with marketing goals and track key performance indicators (KPIs) to measure the success of digital campaigns executed.
Content Development and Brand Affinity
  • Work closely with the Social Media lead to develop compelling and engaging content that enhances Kaotim's brand affinity.
  • Implement strategies to acquire and retain customers through innovative content across various digital channels.
Customer Experience Enhancement
  • Collaborate with the Digital Experience unit to optimize the customer journey and enhance the overall experience on the platform.
  • Strategize to decrease the site's bounce rate through continuous improvements and user-centric design enhancements.
  • Coordinate with the Technology team to implement digital initiatives seamlessly.
  • Monitor and evaluate the performance of the platform, providing feedback for improvements and ensuring optimal functionality.
Customer Acquisition Supervision
  • Monitor and guide the Customer Experience unit in telemarketing and after sales support operations.

Qualifications:

  • Bachelor's degree or equivalent in Marketing or equivalent
  • Minimum 5 years' experience in Graphic Designs, Marketing or equivalent
  • Strong communication skills, both written and verbal, with the ability to collaborate across teams.
  • Demonstrated experience in enhancing customer experience through digital and marketing initiatives.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Insurance

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