Senior Manager, Digital Marketing
2 weeks ago
To assist the Head of Kaotim CoE in overseeing and coordinating the overall marketing and digital strategies for the Kaotim digital platform.
Responsibilities:
Digital Marketing Coordination- Collaborate with the Digital Marketing unit to strategize and coordinate media pushes for effective campaign visibility on digital platforms.
- Ensure alignment with marketing goals and track key performance indicators (KPIs) to measure the success of digital campaigns executed.
- Work closely with the Social Media lead to develop compelling and engaging content that enhances Kaotim's brand affinity.
- Implement strategies to acquire and retain customers through innovative content across various digital channels.
- Collaborate with the Digital Experience unit to optimize the customer journey and enhance the overall experience on the platform.
- Strategize to decrease the site's bounce rate through continuous improvements and user-centric design enhancements.
- Coordinate with the Technology team to implement digital initiatives seamlessly.
- Monitor and evaluate the performance of the platform, providing feedback for improvements and ensuring optimal functionality.
- Monitor and guide the Customer Experience unit in telemarketing and after sales support operations.
Qualifications:
- Bachelor's degree or equivalent in Marketing or equivalent
- Minimum 5 years' experience in Graphic Designs, Marketing or equivalent
- Strong communication skills, both written and verbal, with the ability to collaborate across teams.
- Demonstrated experience in enhancing customer experience through digital and marketing initiatives.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesInsurance
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