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Advertiser Experience

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia TikTok Full time

TikTok Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities
Team Introduction
Ensuring that our global community is safe and empowered to create and enjoy content is a core value at TikTok. The Advertiser Experience team plays a critical role in driving initiatives to mitigate risks in Ads and Commerce, and ensuring advertiser quality on our platform.

As an Engagement Specialist in our Advertiser Experience team, you will partner directly with our advertisers in collaboration with the Sales team to enhance the advertiser's experience on our platform. You will team up with cross-functional stakeholders in Policy, Training, and Operations to assess and optimize existing services, providing qualitative and quantitative feedback on emerging issues.

Responsibilities:

  1. Engage with advertisers to provide a tailored premium service, enhancing the overall advertiser's experience on our platform.
  2. Engage sales and other cross-functional teams, organizing activities and delivering insights from selected verticals/markets.
  3. Contribute to defining and operationalizing premium services for key customers.
  4. Collaborate closely with Sales, IMI, RIM, PPO, and Policy for onboarding and rolling off advertisers based on integrity and revenue data.
  5. Curate continuous improvement in advertiser onboarding and proactive integrity strategies, collaborating with our Policy, Training, Operations, and Sales teams.
  6. Provide recommendations to senior management through quantitative and qualitative analysis of challenges and projects dedicated to specific verticals/markets.
  7. Establish and improve upon the best practices for the team, writing and maintaining compelling, and accurate documentation and reporting.
  8. Interact with advertisers daily across all segments of the business, including Key Accounts, Growth and Mid-Market.
  9. Weekly insights sharing with segment sales teams providing integrity trends and best practices.
  10. Provide weekly performance metric insights to the AdEx management team to ensure alignment on KPIs such as Posting Rate and Risk Index.
Qualifications
Minimum Qualifications
  1. 2 + years of account management, customer success, customer experience, public relations, partnership management or service design.
  2. Proven experience in project management, preferably in Operations, Monetization Integrity, or Trust and Safety.
  3. Work proficiency with operational metrics such as false positives and negatives, accuracy, and recall.
  4. Able to acquire new skills and knowledge quickly. Capable of managing tasks efficiently with minimal supervision.
  5. Fluent English and the following SEA language: Thai. Proficiency in Thai is required for effective communication with cross-functional teams and key stakeholders, ensuring the smooth execution of tasks and alignment with business objectives. The ability to understand and communicate complex information in Thai is essential for this role.
Preferred Qualifications
  1. Creatively and analytically inspired, with experience in measuring the effectiveness of initiatives and defining the metrics to measure them.
  2. Prepare and present compelling narratives to showcase the progress of internal initiatives, presenting data alongside socio-cultural context.
  3. Experience in condensing findings, inquiries, and recommendations to cross-functional team members, preferably with exposure to senior stakeholders.
  4. Experience with design thinking and data literacy is a welcome plus.
  5. Highly motivated with a strong willingness to learn and adapt in a fast-paced environment. Self-sufficient, with the ability to take initiative and solve problems independently.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Computer Networking Products

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