Senior Manager, Product

Make your mark, create lasting change, and be a part of a team
that is dedicated to making a meaningful impact.

FFM Marketing Sdn Bhd – Sg Buloh, Selangor

Responsible for overseeing a portfolio of related products and leading a team of product managers to drive strategic growth. This role involves developing and executing comprehensive product roadmaps, analyzing market trends, ensuring alignment with overall company objectives, and fostering cross-functional collaboration. The incumbent must possess strong leadership, communication, and analytical skills, along with the ability to manage multiple products and teams effectively to achieve business, sales, and marketing goals.

Job ResponsibilitiesFinancial Planning & Budgeting

• Develop annual financial budgets for each brand, setting sales targets, advertising and promotional (A&P) budgets, profit margins, and gross profit and loss (P&L) projections.
• Develop, plan, and execute brand initiatives, including ATL (Above-the-Line) and BTL (Below-the-Line) marketing, product launches, in-store promotions, merchandising support, and on-ground events. Manage the A&P budget, monitor allocations, and ensure a strong return on investments.
• Oversee product costing and pricing strategies, ensuring profitability while considering market dynamics, competitive positioning, and cost structures.

Demand Forecasting & Inventory Management

• Conduct demand forecasting, analyze sales trends, and oversee inventory control to ensure optimal stock levels.

Market Analysis & Business Insights

• Conduct periodic market trend analyses and business reviews with key stakeholders and the sales team, using insights to drive strategic decision-making.

Product Development & Lifecycle Management

• Identify opportunities for new product development, collaborate with suppliers and principals to enhance product offerings, and ensure compliance with local regulations, including packaging and labelling standards.

Stakeholder & Partner Relations

• Establish and maintain strong relationships with principals, suppliers, advertising agencies, and other external partners to ensure seamless execution of marketing and product strategies.
• Manage consumer complaints related to product quality and accessibility, address trade/principal concerns regarding distribution and pricing, and ensure regulatory compliance with governmental bodies such as the Ministry of Domestic Trade and the Ministry of Health.

General Support

• Serve as a role model and advocate for the company's culture, values, and ethical standards both internally and externally.
• Demonstrate flexibility in responsibilities, proactively contributing to both department and overall business objectives.
• Support ad-hoc projects and provide expertise as required to enhance organizational effectiveness.

Qualifications, Experience & Skills

• A Diploma, Degree, or master's in business studies, Marketing or a related field.
• A minimum of 8 to 12 years of relevant experience, preferably in the FMCG (Fast-Moving Consumer Goods) industry.
• Extensive experience in brand marketing and product management, with a strong understanding of branding tools and processes.
• Proven ability to lead multiple product teams and manage complex product portfolios.
• Strong analytical skills to interpret market data and make informed business decisions.
• Excellent communication and presentation skills to articulate product vision and strategy effectively.
• Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Excel, Word, Power Point) and other relevant business tools.
• Proficiency in English, Malay, and Mandarin is an advantage.
• Able to make and assess personal/team decisions and align actions with organisation's vision and mission.
• Able to establish and maintain open/trusting relationships with colleagues and stakeholders to nurture collaborative partnerships and work towards a common goal.
• Able to contribute and encourage new ideas and approaches to support business growth; demonstrate openness to and enthusiasm for new initiatives and appropriately challenge the status quo; adapt and improvise quickly, appropriately, and decisively to internal/external changes.
• Able to display accountability for team and personal decisions/outcomes and take proactive actions to achieve results with dedication to follow through on commitments; create plans and manage resources to accomplish and deliver self and team's commitments.
• Able to understand and prioritize stakeholders' needs/expectations and develop solutions to improve service delivery.
• Able to appreciate the complex interrelationships between external factors and internal business operations and develop strategic plans in response to market shifts and shocks anchored on organisation's vision, purpose, and strategy.
• Able to nurture the culture of learning organisation.
• Able to develop strategic plans in response to market shifts and shocks to accomplish organizational goals; adaptability to changes in business landscape.

Stakeholders to be managed

Internal

• Admin & Logistics – Coordination of supply chain and distribution.
• Sales & Finance – Budgeting, pricing, and sales performance monitoring.
• Senior Leadership – Strategic planning and alignment with corporate goals.

External

• Principals & Suppliers – Collaboration on product development and procurement.
• Advertising & Creative Agencies – Execution of branding and marketing campaigns.
• Retailers & Consumers – Ensuring strong market presence and customer satisfaction.

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