Social Media Executive

2 weeks ago


Butterworth, Penang, Malaysia Bagan Specialist Centre Sdn. Bhd. Full time

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Responsibilities:
  • Develop and implement social media strategies to align with business goals.
  • Manage and oversee social media accounts across platforms (e.g., Facebook, Instagram, XHS, TikTok, etc.).
  • Create and curate engaging, high-quality content, including posts, videos, and graphics.
  • Collaborate with internal teams such as marketing to ensure brand consistency.
  • Monitor audience engagement and respond promptly to comments, messages, and inquiries.
  • Analyze social media performance metrics and provide reports with actionable recommendations.
  • Stay updated on social media trends, tools, and best practices to improve strategies and performance.
  • Conduct market and audience research to tailor content to target demographics.
  • Build relationships with influencers and manage collaborations.
Job Qualification:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Executive or similar role.
  • Strong understanding of social media platforms, analytics, editing and designing tools (Canva, Capcut, Adobe etc).
  • Excellent communication, writing, and content creation skills.
  • Analytical mindset with the ability to interpret data and derive insights.
  • Creative thinker with a strong eye for detail and branding.
  • Proficiency in graphic design or video editing is a plus.
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