Associate/Senior Associate, Campaign

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time

This is a fully remote role to be based in Malaysia. We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.

In this role, you will lead product vertical(s) in driving sustainable business growth through developing long term growth strategy and short term impactful customer acquisition campaigns. You are also responsible for managing end-to-end marketing campaigns and supporting new customer acquisition. You will be a strong collaborator with the ability to get things done fast.

YOUR TASK

  • Lead product marketing strategies to build awareness and drive sustained growth and/or reinforce SingSaver's leadership for the product vertical(s)
  • Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and applications or purchases, including executing multiple campaigns upon receiving brief(s) from commercial team, and bringing them to life across all touchpoints across organic, paid and affiliate channels to achieve the best commercial results for SingSaver
  • Work closely with marketing, commercial and product teams & other key teams and stakeholders, both locally and regionally, to ensure achievement of revenue targets for assigned vertical or products on a regular basis
  • Manage all campaign & project timelines and provide regular reporting on performance, budget spend and ROI.
  • Brief & collaborate with content and creative teams and/or external agencies for development of advertising and copy, ensuring learnings and best practice are applied.
  • Main point of contact and manage overall project/campaign marketing budget and working with performance marketing team and/or agency, Creatory, Seedly, and other additional acquisition channels for your product vertical(s), optimizing to ensure they run cost efficiently and effectively
  • Provide post campaign reports and analysis that identify insights, learnings and future recommendations.
  • Maintaining a pulse on marketplace and user acquisition trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
  • Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers
  • Own the development and roll-out of standardized reporting frameworks tools to assess category/vertical performance

SKILLS & REQUIREMENTS

  • Bachelor's Degree, ideally in business or marketing
  • 3+ years of marketing and campaign experience, including campaign management and digital media planning experience
  • Experience in ecommerce, finance, banking, fintech or personal finance industries preferred
  • Ability to manage multiple campaigns at any one time to achieve the best sales results
  • Strong cross-functional project management skills and proven ability to deliver on time and on budget
  • Solid understanding of media mix, digital marketing and CRM concepts
  • Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook) and digital display marketing platforms (Google Ads)
  • Proven track record of running successful campaigns to drive conversion and optimising towards campaign KPIs
  • Excellent verbal communication and interpersonal skills
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Incredible people skills and flair for working under pressure in a fast-paced environment
  • Positive attitude and ability to work with suggestions and feedback from multiple parties

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people's lives.
Culture: We take our work seriously but don't hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group.

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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