Marketing Executive

5 days ago


Petaling Jaya, Selangor, Malaysia SENLIN TEA 森林子 Full time

Job Description: As a Marketing Lead/Executive at SENLIN TEA, you will spearhead our marketing efforts to drive brand awareness, engagement, and conversion. You will be responsible for developing and executing marketing strategies that resonate with our target audience, managing campaigns across multiple channels, and measuring their effectiveness.

Key Responsibilities:

  1. Strategy Development: Develop and implement comprehensive marketing strategies that align with the company's objectives.
  2. Campaign Management: Plan and execute digital and traditional marketing campaigns. Monitor and analyze the performance of these campaigns and make data-driven decisions to optimize results.
  3. Content Creation: Oversee the creation of marketing content that engages audience segments and leads to measurable action. This includes social media posts, blogs, press releases, and email newsletters.
  4. Market Research: Conduct market research to find answers about consumer requirements, habits, and trends. Use insights to better understand the market and position the company effectively.
  5. Stakeholder Engagement: Collaborate with internal teams and external agencies to ensure that marketing goals are aligned with business objectives and executed effectively.
  6. Budget Management: Manage the marketing budget and allocate funds wisely to maximize return on investment.
  7. Analytics and Reporting: Utilize analytics tools to track campaign performance and ROI, providing reports to senior management and adjusting strategies as necessary.
  8. Brand Management: Ensure that all marketing activities feel authentic and true to the company's brand voice and vision.

Required Skills and Qualifications:

  1. Bachelor's degree in Marketing, Business, or related field.
  2. Proven experience as a Marketing Executive or similar role.
  3. Excellent understanding of digital marketing concepts and best practices.
  4. Skills with various marketing tools and platforms, such as CRM software, Google Analytics, and content management systems.
  5. Excellent communication and interpersonal skills.
  6. Creative thinker with attention to detail.

Application Process: Interested candidates should submit a resume outlining their qualifications and why they are a good fit for the role to info@sunforestventures.com.

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