Content Creator
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This role involves planning and producing short-form video content for TikTok and similar platforms, with a focus on driving engagement, traffic, and conversion through strategic content creation and performance optimization.
Key responsibilities
- Plan weekly and monthly short video content based on campaign calendars, product focus, TikTok trends, and live streaming needs
- Develop strong opening hooks, product explanation angles, soft-selling scripts, and CTA lines to drive traffic, engagement, and conversion
- Edit short-form videos with appropriate pacing, subtitles, music, transitions, product highlights, and platform-friendly formats
- Produce TikTok-style short videos that include product selling points, hooks, scripts, visual direction, and simple editing
- Review video performance metrics such as views, CTR, watch time, engagement rate, conversion, GMV contribution, 6-second view ratio, and live room traffic
- Identify reasons behind high or low video performance and propose improvements in hooks, scripts, visuals, product angles, captions, and posting times
- Monitor TikTok trends, competitor content, viral formats, and KOL/brand styles, adapting suitable ideas for the brand
- Create content that supports livestream traffic, including teaser videos, product highlights, campaign announcements, and post-live recap content
About you
- Minimum 1–3 years of experience in content creation, TikTok short videos, social media, e-commerce content, or live commerce
- Familiarity with TikTok, TikTok Shop, Shopee Video, Reels, or other short-form video platforms
- Strong understanding of TikTok-style content, including hooks, pacing, subtitles, trending formats, storytelling, and product selling angles
- Ability to analyze basic content data such as views, watch time, engagement rate, CTR, and conversion, and identify improvement opportunities
- Proficient in English and Mandarin in language (spoken and written). We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
Founded in 2018, HEBE BEAUTY is an international cosmetics powerhouse dedicated to redefining beauty standards worldwide.
With a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam, and more, we continuously push the boundaries of beauty. Our diverse portfolio encompasses brands like Y.O.U Beauty, barenbliss, Dazzle Me, lavojoy, and GLAMFIX, offering a wide range of cosmetics, skincare, and personal care products.
Founded in 2018, HEBE BEAUTY is an international cosmetics powerhouse dedicated to redefining beauty standards worldwide.
With a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam, and more, we continuously push the boundaries of beauty. Our diverse portfolio encompasses brands like Y.O.U Beauty, barenbliss, Dazzle Me, lavojoy, and GLAMFIX, offering a wide range of cosmetics, skincare, and personal care products.
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