Campaign Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia PEOPLE PROFILERS Full time
  • Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
  • Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
  • Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
  • Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
  • Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
  • Collaborate with our agency and vendors to support promotional activities.
  • Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
  • Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
  • Effectively communicate and collaborate with teams based in overseas.
  • Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
  • Develop targeted activities based on user behaviour and scenarios to increase user engagement and conversion.
  • Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
  • Establish and improve campaign processes and systems to increase performance and results.

Job Requirements:

  • Bachelor's Degree in Marketing, Communications, Business Administration or a related field.
  • Demonstrated experience of at least 2 years in marketing or promotions, explicitly focusing on operations management.
  • Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
  • Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
  • Exemplary communication, leadership, and cross-team collaboration skills are required.
  • Demonstrated ability to think creatively and analytically with a problem-solving approach.
  • Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.
  • Strong self-motivation, data analysis, and user behaviour insight abilities are necessary.
  • Proven experience in attracting new customers and planning and executing promotional activities, with excellent logical and written communication skills.
  • Knowledge of online platform operating rules, user behaviour, and scenarios is necessary.
  • Exceptional communication and time management skills are required.

Please send your updated CV to james.teo@peopleprofilers.com if the role is relevant to your experience.
Due to the volume of applications, we regret to inform that only shortlisted candidates will be notified.

Required Skills:

Online Marketing, Chinese, Operations Management, Brand Awareness, Editing, Product Development, Campaigns, Analytics, Budgeting, Data Analysis, Vendors, Time Management, Administration, Software, Planning, Design, Leadership, Marketing, Business English, Communication, Sales Management.

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