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Brand Manager

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia Petron Malaysia Full time

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country's growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed

Responsibilities:

Brand Strategy & Campaign:
  1. Develop and execute an annual brand communication plan focused on driving awareness, engagement and loyalty.
  2. Lead Marketing campaigns and the launch of new products.
  3. Ensure consistent brand messaging across all marketing channels.
Digital & Social Media:
  1. Manage and optimize digital marketing and social media programs to boost brand visibility and engagement.
  2. Oversee community management to foster positive brand sentiment and customer interaction.
  3. Stay ahead of digital trends and adjust strategies accordingly.
Stakeholder & Team Collaboration:
  1. Coordinate with internal and external stakeholders to roll out the new brand proposition.
  2. Collaborate with the Customer Experience and Loyalty teams to gather insights and drive retention and reactivation strategies.
  3. Work closely with the Social Media & Digital Advisor to enhance digital advertising and brand-building efforts.
Campaign Performance & Reporting:
  1. Track and analyze campaign performance, making data-driven adjustments to meet objectives.
  2. Develop marketing material and presentations to communicate brand initiatives to stakeholders.

Requirements:

  1. Bachelor's Degree in Marketing, Mass Communication, Business Administration or a related field.
  2. At least 10 years of experience in brand marketing, preferably in FMCG, retail or commercial sales.
  3. Strong leadership skills and the ability to guide and motivate a team.
  4. Excellent communication skills and experience working with both internal teams and external stakeholders.
  5. Willingness to travel as required and possess a valid driver's license and transportation.

Thank you for your application We're thrilled that you'd like to join Petron Malaysia and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

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