Social Media Manager
3 weeks ago
Lead a team of social media specialists and content creators.
Develop and execute comprehensive social media strategies that amplify our brand message and drive user engagement and growth.
Create and curate engaging content for various platforms, including but not limited to Instagram, Twitter, Facebook, LinkedIn, TikTok, and emerging platforms.
Monitor and manage our social media channels, responding to comments, messages, and mentions in a timely and authentic manner.
Collaborate with internal teams to develop and execute integrated campaigns that align with business objectives and marketing initiatives.
Stay up-to-date with industry trends, platform updates, and best practices, leveraging insights to optimize content and strategy.
Track and analyze key performance metrics, providing regular reports and actionable insights to inform decision-making and drive continuous improvement.
Generate leads to support the student recruitment team for the University.
Experiment with new formats, features, and emerging platforms to identify opportunities for innovation and growth.
Requirements:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
8 years of progressive experience in social media management, with at least 5 years in a leadership role.
Strong understanding of social media analytics, tools (e.g., TikTok, Instagram, Facebook), and trends.
Ability to manage multiple projects and collaborate across departments in a fast-paced environment.
Experience in higher education or mission-driven organizations is preferred.
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