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Manager, Media Planning
1 month ago
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.
Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.
The purpose of this role is to lead and manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.
Key responsibilities and accountabilities:
- Crafting of media strategies that align with campaigns goals e.g. customer retention / acquisition, create demand, increase brand consideration, improve conversions.
- Assessing the suitability and effectiveness of various media platforms (offline and online), especially new and unexplored channels / technologies.
- Developing holistic and integrated media plans, encompassing offline and online channels, including but not limited to radio, TV, print, out-of-home, digital display, social, mobile, search & programmatic.
- Interacting with internal and external partners to evaluate, implement, and analyse a media plan.
- Working with various stakeholders to develop comprehensive post campaign reports that reflect performances, learnings and recommendations.
- Frequent monitoring and reporting of competitor activities.
- Responsible to ensure client's contractual obligations for media KPIs is met.
Client Relationship:
- Developing a deep understanding of the clients' businesses, beyond media and with a clear understanding of business implications.
- Working closely with clients to understand their business objectives, challenges, and KPIs.
- Collaborate with other agency partners (Creative, Social, PR, Experiential) to deliver against client's business objectives and campaign requirements.
New Business:
- As and when needed, to support the Business Director (and / or other teams) on new business pitches.
- Ensure that planners / assigned staff remain updated and competitive through relevant training and coaching. Coordinate with Business Director on training programs needed by staff.
- Provide up-to-date assessment and recommendations of managers/assigned staff to Business Director / Management to ensure team overall performance, engagement, and health.
Key Experiences:
- Good interpersonal and communication skills with minimum 5 years of experience in Integrated Media Planning, with strong Digital/Performance Marketing background.
- Versatility and agility to be able to manage working independently with minimal supervision, as well as contribute to team environments.
- Have worked in media planning or its related fields in XX category and brands, which includes brand management, marketing, account servicing, implementation, and strategic planning.
- Strong Account Management skills to be able to manage end-to-end media campaign deliverables against client brief from brief response and proposal preparation, media plan and delivery implementation and reporting.
- Competent in key planning capabilities such as audience segmentation, market research, web analytics, media owner negotiations and creative management.
- Passionate individual with an outgoing personality, creative thinking and innovation mindset.
- Proficient in several major offline and online planning tools such as Clear Decisions, Nielsen TAM, Kantar DTAM, AdQuest, comScore, Google / Meta Business Managers, Google Analytics, etc.
