Head of Sales Strategy

Head of Sales Strategy & Business Development

Lead Penang's Premier Real Estate Brand into Its Next Chapter of Growth

At Henry Butcher Real Estate (Penang), our reputation is built on decades of institutional trust, premier advisory and an unmatched footprint across the northern property landscape.

We are not just looking for a manager—we are looking for a dynamic sales builder, coach, and strategist to spearhead our Residential Agency division. If you are an accomplished property leader with a proven track record of inspiring high-performing negotiators, executing sharp marketing campaigns, and dominating market share, this is your platform to shine.

Working directly alongside the Head of Agency, you will have the autonomy and institutional backing to build your legacy, expand our negotiator bench, and drive milestone residential and project sales across Penang.

What You Will Champion (The Mission)

Build & Inspire a High-Performance Team: Actively recruit, mentor, and upskill a dynamic team of Real Estate Negotiators (RENs), transforming ambitious talent into top producers through structured coaching and field guidance.

Drive Strategic Revenue & Agency Growth: Formulate annual sales blueprints, market expansion plans, and cost-efficient revenue strategies that consistently exceed quarterly targets.

Shape High-Impact Marketing Campaigns: Conceive and execute creative offline and digital marketing campaigns for exclusive developer projects, prime secondary residential portfolios, and luxury properties.

Champion Sales Operations & Pipeline Discipline: Establish clear KPIs, monitor performance funnels, and provide actionable market intelligence to keep the team ahead of cycle shifts.

Client & Developer Relationship Management: Interface with high-net-worth investors, institutional clients, and established property developers to secure sole marketing mandates and exclusive listings.

Who You Are (Requirements)

Proven Property Industry Pedigree: Minimum 10 years of solid experience in the property sector, with at least 5 years in a proven managerial or agency team leadership role.

Educational Foundation: Degree in Real Estate Management, Business Administration, Marketing, or a related discipline.

Linguistic Versatility: Fluency in English, Bahasa Malaysia, and Mandarin is essential to comfortably engage diverse developer partners, institutional stakeholders, and local high-net-worth investors. Conversational proficiency in Hokkien is a distinct operational advantage for Penang's local investor community.

Entrepreneurial Leadership Mindset: Energetic, self-driven, and commercially astute, with a track record of building team camaraderie and cultivating a winning sales culture.

Strategic & Analytical Agility: Solid grasp of business planning, pipeline reporting, CRM tools, and real estate market analytics.

Why Join Henry Butcher Penang?

Institutional Prestige: Lead under one of Malaysia's most reputable and respected property consultancy brands.

Lucrative Upside: A competitive base salary paired with high-earning managerial overrides, project bonuses, and performance incentives.

Strategic Leadership Seat: Direct collaboration with senior leadership in shaping the future of our Penang agency operations.

Continuous Growth: Access to institutional research, exclusive project mandates, and corporate resources.

Ready to Make Your Mark?

Take the helm of Penang's residential agency market.