Marketing Manager
1 week ago
This job is for a Marketing Manager in the skincare industry, overseeing everything from social media to SEO strategies. You might like this job because it combines creativity with leadership to boost sales while ensuring top-notch customer service
Responsibilities- Manage overall aspect of marketing, branding and promotion across all digital channels to maximize product and business presence extensively.
- Actively maintain and update the Company's social media platform, website, email, advertising campaigns and others to generate sales.
- Responsible for strategy development and implementation for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase visibility in search ranking.
- Implement outreach of content pieces to earn links back to the website to improve our search engine ranking and create keyword specific landing pages as required.
- Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.
- Work closely with advertising or media experts for the successful execution of digital marketing activity.
- Design, plan and implement marketing campaigns and strategies that drive up sales.
- Prepare monthly and/or weekly reports, presentations and planning as and when required.
- Well-versed with the healthcare governmental rules and regulations in implementing any marketing or advertising campaigns.
- Lead and manage the marketing department in order to improve efficiency.
- Train, lead, mentor, and manage the customer service team, ensuring efficient and effective customer support.
- Efficiently resolve customer issues and ensure satisfaction.
- Enhance service delivery by improving existing processes.
- Set performance goals, provide regular feedback, and conduct performance evaluations.
- Foster strong customer relationships and drive improvements through feedback.
- Enforce service standards and ensure protocol adherence.
- Utilize data to monitor performance, identify trends, and make data-driven decisions, providing reports on key performance indicators (KPIs).
- Manage the customer service budget effectively.
- Candidate with 5-8 years of experience within the marketing space.
- Candidate should have experience running both social media platforms and digital marketing/paid ads.
- SEO/SEM experience would be a bonus.
- Candidate should know how to do on ground level execution for campaigns, and build strong brand recognition and awareness in the market.
- Candidates from beauty industry would be preferred.
- Mandarin speaking candidates would be preferred to manage Mandarin focused social media sites (ie XHS).
- Candidates should have strong leadership skills, and the ability to drive strategy for an overall marketing team.
- Candidates need not have CS experience, but need to understand key drivers in the market.
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