Marketing Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Arbitrum Full time

Key Responsibilities:

  • Event planning and execution

-Plan and execute marketing activities related to the Coinstore brand, including but not limited to online promotions, offline events, seminars, press conferences, etc.

-Work closely with internal teams and external partners

-Develop activity plans and schedules, coordinate resources from all parties, control the activity budget, and ensure that the activity is completed on time and within the established scope and quality.

  • Brand building and promotion

-Gain an in-depth understanding of Coinstore's brand positioning, target audience, and market trends, design event themes and content that align with the brand's tone

-Write promotional materials, event copy, press releases, etc., related to the brand

-Utilize various channels and platforms for event promotion, including social media, email marketing, content marketing, etc.

  • Data Analysis and Evaluation

-Set KPIs for the event, monitor and analyze the event's effectiveness, and evaluate the ROI

-Collect user feedback and market reactions, summarize the lessons learned from the event, and provide improvement suggestions for future event planning.

Qualifications:

  • Education: Bachelor's degree or higher, with a preference for majors related to marketing, advertising, communication, business management, etc.
  • Industry Knowledge: More than 3 years of experience in brand event planning, with preference with relevant experience in crypto industry; Familiar with the cryptocurrency market and user behavior, with a certain understanding of blockchain technology
  • Experience: Proficient in the theories and methods of brand promotion and marketing, able to formulate effective promotion strategies based on market changes and user needs; Successful cases of planning and executing large-scale brand events, and manage to provide relevant works or case studies.
  • Language Proficiency: Fluency in both English and Chinese.
  • Required Skills: Excellent creative thinking and event planning skills, capable of independently designing and writing event proposals; Communication and coordination skills and a spirit of teamwork; Strong stress resistance and adaptability, able to work efficiently in a fast-paced and multitasking environment.

**Only shortlisted candidates will be notified.


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