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Associate Director/ Director, Business Development

1 month ago

Klang, Selangor, Malaysia NielsenIQ Full time
Associate Director/ Director, Business Development
  • Full-time

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice business at a country level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the global solution Practice leader and support Malaysia sales team (Business Partners, BPs) in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc.

Core Responsibilities

  • Own overall Country Practice revenue and cost OP, driving long term profitable growth.
  • Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.
  • Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.
  • Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.
  • Build valuable routines across the team to keep high engagement levels and collaboration across teams.
  • Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals.
  • Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
  • Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.
  • Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.

Minimum Qualifications

  • Expert in CPG / new vertical Sales, Brand tracking, Marketing & Communication Effectiveness and Advertising.
  • Bachelor's Degree required; Masters preferred.
  • Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market.
  • Proven track record of successfully conducting complex competitive pitches.
  • Strong analytical skills.

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: NIQ News Center.

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