Retail Marketing Manager, ASEAN

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Smith & Nephew Full time

Retail Marketing Manager, ASEAN

Retail Marketing Manager, ASEAN

Location: Bangsar South, Kuala Lumpur

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

Smith+Nephew is a portfolio medical technology business focused on the repair, regeneration and replacement of soft and hard tissue. We exist to restore people's bodies and their self-belief by using technology to take the limits off living. We call this purpose 'Life Unlimited'. Our 18,000 employees deliver this mission every day, making a difference to patients' lives through the excellence of our product portfolio, and the invention and application of new technologies across our three global business units of Orthopaedics, Sports Medicine & ENT and Advanced Wound Management.

Role Overview

AWM Retail Marketing is responsible for developing the overarching strategy for assigned brands and marketing strategy, leading and overseeing the commercial deployment of brand/indication messages and tactics for key portfolio.

You will develop and implement an integrated marketing plan designed to drive demand, improve messaging, and engage the sales team to achieve overarching annual growth plans for your assigned portfolio. The role involves working closely with external partners to ensure that marketing campaigns are aligned with business goals, resonate with consumers, and effectively support retail partners.

What will you be doing?

  • Develop and implement brand execution, activations, advertising, promotion for the deployment of the brand marketing plan.
  • Lead in-store brand activities, promotion deployment, POSM development, marketing collaterals, brand events, and related operational activities.
  • Lead ongoing analysis and review of brand performance, promotional programs and competitive information, category trends, and consumer preferences and behavior.
  • Digital marketing activations (social media, websites, e-commerce, analytics) to drive consumer brand equity and demand.
  • Conduct competitor analysis and monitor competitor strategies to recommend adjustments to brand plans where required.
  • In partnership with Supply Chain, forecast expected demand, manage stock requirements, and minimize the impact on customers from any supply constraints.
  • Working with key stakeholders of Regulatory, Compliance, and Regional Marketing teams to develop, gain approval, and communicate locally generated content.
  • Manage and communicate the pricing and promotion activities to sales force and customers.
  • Manage relationships with creative agencies, media agencies, suppliers, manufacturers, and vendors to ensure timely and high-quality execution of Above the Line (ATL) and Below the Line (BTL) programs for ongoing campaigns.
  • Attend trade displays/conferences wherever appropriate and/or directed.

What will you need to be successful?

  • At least 10 years' experience in Brand/Product Management. Candidates with experience in the Consumer Healthcare Segment or Consumer Packaged Goods Segment will be an advantage.
  • Experience in digital space – social media, e-commerce, analytics is required.
  • Ability to travel as needed for market visits, customer engagements, and team collaboration.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

  • Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity.
  • Your Future: Generous annual bonus and pension schemes, Save As You Earn share options.
  • Work/Life Balance: Flexible vacation and time off, paid holidays, and paid volunteering hours.
  • Your Wellbeing: Private health and dental plans, healthcare cash plans, income protection, life assurance, and much more.
  • Flexibility: Hybrid working model (for most professional roles).
  • Training: Hands-on, team-customized, mentorship.
  • Extra Perks: Discounts on gyms and fitness clubs, salary sacrifice bicycle and car schemes, and many other employee discounts.

Stay connected and receive alerts for jobs like this by joining our talent community.

We're more than just a company - we're a community Follow us on LinkedIn to see how we support and empower our employees and patients every day.

Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.

Explore our new website and learn more about our mission, our team, and the opportunities we offer.

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