Social Media Executive

This job is a Social Media Executive role focused on creating, shooting, and managing engaging TikTok content. You might like this job because it lets you be creative, work with clients, and stay on top of trends while having fun on camera

We are looking for an enthusiastic and detail-oriented Social Media Executive to join our growing team. This role is client-focused, where you'll be responsible for ideating, creating, and managing content that drives engagement and results. You will handle end-to-end content production, from brainstorming ideas to shooting and editing videos, tracking performance, and optimizing content for better outcomes.

If you've got experience (or you're a fresh grad with a killer content portfolio), know your way around CapCut, and aren't afraid to step out of your comfort zone, we want you

Key Responsibilities:

• Be on camera to explain client product USPs—must be comfortable speaking in videos.
• Plan, film, and edit TikTok videos with strong visual appeal.
• Look for and book external talents when needed for shoots.
• Ensure video content aligns with brand requirements and current TikTok trends.

• Coordinate and book shooting locations as needed.
• Travel to on-site shooting locations—having your own transportation is a must.
• Handle basic shooting equipment setup, moving props, and ensuring a smooth production process (requires physical stamina).
• Research and propose creative TikTok content ideas.
• Stay updated with TikTok trends and audience behavior to create timely and relevant content that resonates with the target audience.
• Monitor performance metrics and suggest content optimizations.
• Engage with audiences through comments, duets, and stitch content.

Content Management & Performance Tracking:

• Ensure consistent posting schedules across platforms based on the content calendar.
• Keep track of key performance metrics (engagement, reach, views) and make data-driven recommendations to improve content strategy.
• Prepare a monthly performance report with detailed insights and next steps for improvement.

Running Ads & Boosting Content:

• Set up and manage ads for posted content, ensuring budget and targeting align with client goals.
• Monitor ad performance, adjust as necessary, and report on results.

Client Communication & Feedback:

• Regularly update clients on content progress and performance.
• Incorporate feedback to continuously improve content quality and engagement.

Requirements:

• Proven experience in content creation, especially video production and editing.
• Proficiency in editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar tools).
• Strong understanding of social media platforms and content trends.
• Not camera-shy—must be comfortable speaking on video.
• Physically fit—able to carry shooting equipment and move things around.
• Own transportation—able to travel to shooting locations when required.
• Good aesthetic sense—able to shoot visually appealing content.
• Analytical mindset with the ability to track and interpret performance metrics.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Bonus Points If You Have:

• Experience in running ads on platforms like Facebook, Instagram, and TikTok.
• Knowledge of social media analytics & reporting.

Qualifications:

• High knowledge level in utility of social media applications and able to stay abreast with social media trends.
• Good copywriting skill in English/Malay/Chinese.
• Knowledge and experience in branding, marketing, digital marketing, other marketing tools, web designing, Photoshop, Illustrator, photography, videography, customer service and customer relationship management would be an added advantage.
• Creative thinking and can bring fresh ideas to the table.
• Open-minded, humble and willing to accept constructive feedback.
• Dedicated, self-started and self-motivating attitude.
• Good organizational, analytical and multi-tasking skills.
• Strong ability to work independently and also as team player where frequent collaboration across functional teams is necessary.
• Pleasant personality and good interpersonal skills.
• BS/BA Degree in relevant area of study. Fresh graduates are encouraged to apply.