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sales & digital marketing executive

1 month ago

Kuching, Sarawak, Malaysia Nirvana Asia Full time
  • Digital Marketing Campaigns for Catering Services:
    • Develop and execute digital marketing campaigns to generate leads and drive bookings for catering services.
    • Manage online advertising efforts, including Google Ads, Facebook Ads, and Instagram promotions, to attract event planners, businesses, and individuals.
  • Content Creation and Management:
    • Create compelling and engaging digital content related to catering services, such as blog posts, social media updates, case studies, and event spotlights.
    • Collaborate with the design team to create visually appealing digital assets (menus, event photos, promotional videos) to showcase the catering offerings.
  • SEO & SEM for Catering:
    • Optimize the website for relevant catering keywords to improve visibility on search engines.
    • Manage SEO strategies and work on both on-page and off-page optimization to attract more traffic from catering-related searches.
  • Social Media Management:
    • Manage and grow the company's social media presence on platforms such as Instagram, Facebook, LinkedIn, and Pinterest by sharing photos of catered events, menu highlights, and client testimonials.
    • Use engaging posts, stories, and ads to increase brand awareness and drive engagement with potential catering clients.
  • Email Marketing for Catering:
    • Develop and manage email marketing campaigns, such as newsletters, special promotions, seasonal offers, and event-based emails to nurture leads and keep the audience engaged.
    • Segment email lists to target specific groups (e.g., corporate clients, event planners, private parties) with personalized catering offers.
  • Lead Generation and Conversion:
    • Monitor and optimize lead generation efforts, working closely with the sales team to convert digital leads into catering bookings.
    • Track and report on conversion rates, customer inquiries, and overall lead-to-booking performance from digital channels.
  • Event Promotion:
    • Promote catering for special events (corporate events, weddings, parties) through targeted online campaigns and content that highlight past events and satisfied clients.
    • Organize virtual or in-person events to showcase catering options and engage with potential clients (e.g., virtual tastings, food demos).
  • Analytics and Reporting:
    • Use analytics tools (Google Analytics, social media insights, CRM) to track and measure the performance of digital marketing campaigns.
    • Regularly report on the effectiveness of digital campaigns, website traffic, social media engagement, and lead generation efforts specific to catering services.
  • Collaboration with Sales Team:
    • Collaborate with the sales team to align digital marketing efforts with sales objectives and ensure follow-up with leads generated through digital channels.
    • Provide insights to the sales team about customer behavior and trends based on digital analytics to help close sales.
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